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Mike TheCarGuy Correra

Mike TheCarGuy Correra Account Manager/Purveyor of Awesome

Mike TheCarGuy Correra Blog Posts

Can New Technology Make A Dealership Less Efficient? [VIDEO]

Can New Technology Make A Dealership Less Efficient? [VIDEO]

Mike Correra shares how dealerships can adopt new technology more efficiently. …

Optimizing the Dealership's Social Media Efforts [VIDEO]

Optimizing the Dealership's Social Media Efforts [VIDEO]

Mike Correra shares advice on why it is important that dealerships ensure their staff is aware of the content posted on their dealership's social m…

How Using Industry Jargon Can Cost You Sales [VIDEO]

How Using Industry Jargon Can Cost You Sales [VIDEO]

Mike Correra shares how using industry jargon with customers can cost your dealership sales.  …

What You Shouldn't Overlook in Your Marketing Strategy [VIDEO]

What You Shouldn't Overlook in Your Marketing Strategy [VIDEO]

Mike Correra shares one important piece of an effective dealership marketing strategy that is most often overlooked. …

One Way to Stand Out When Following Up with Customers [VIDEO]

One Way to Stand Out When Following Up with Customers [VIDEO]

Mike Correra shares a way that dealerships can stand out to their customers on special occasions. …

Keeping Your Dealership Involved in Your Community [VIDEO]

Keeping Your Dealership Involved in Your Community [VIDEO]

Mike Correra shares why keeping your dealership involved in your community can help increase brand awareness and sales. …

Training Needs Follow Up [VIDEO]

Training Needs Follow Up [VIDEO]

Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.  …

Are You Forgetting Your Dealership's Google My Business Page? [VIDEO]

Are You Forgetting Your Dealership's Google My Business Page? [VIDEO]

Account Manager Mike Correra explains why dealerships shouldn't neglect their Google My Business page in this video blog. …

Social Media vs Broadcast Media [VIDEO]

Social Media vs Broadcast Media [VIDEO]

Account Manager Mike Correra explains the difference between social and broadcast media in this video blog. …

Why Buy In is Important When Adopting New Technology [VIDEO]

Why Buy In is Important When Adopting New Technology [VIDEO]

Account Manager Mike Correra shares why staff buy-in is vital to success when adopting new technology.  …

Advice on Investing in New Technology [VIDEO]

Advice on Investing in New Technology [VIDEO]

Account Manager Mike Correra offers some advice to dealers on one thing they should consider when they are thinking about adding technology to their de…

The Importance of Understanding Marketing [VIDEO]

The Importance of Understanding Marketing [VIDEO]

Account Manager Mike Correra explains why dealers should understand marketing in order to know whether their efforts are effective. …

The Key to Long Term Success in Sales [VIDEO]

The Key to Long Term Success in Sales [VIDEO]

Account Manager Mike Correra shares the key to a dealership's long term sales success in this video blog. …

Best Practice for Hiring a Trainer for Your Dealership

Best Practice for Hiring a Trainer for Your Dealership

DealerBuilt Account Manager Mike Correra shares his thoughts on what dealerships should consider before hiring an outside trainer. …

Making the Most of Customer Reviews [VIDEO]

Making the Most of Customer Reviews [VIDEO]

DealerBuilt Account Manager Mike Correra explains how dealerships can get the best results from their customer reviews in this video blog. …

Are You Using Mobile Bill Pay? [VIDEO]

Are You Using Mobile Bill Pay? [VIDEO]

  DealerBuilt Account Manager Mike Correra shares his thoughts on why dealerships should investigate adopting mobile bill pay in their service …

Best Practice for Hiring a Trainer for Your Dealership

Best Practice for Hiring a Trainer for Your Dealership

DealerBuilt Account Manager Mike Correra shares his thoughts on what dealerships should consider before hiring an outside trainer.  …

How to Solve a Big Challenge in Service [VIDEO]

How to Solve a Big Challenge in Service [VIDEO]

DealerBuilt Account Manager Mike Correra shares one of the biggest challenges service departments face and how to overcome it.  …

Why I work for DealerBuilt...

Why I work for DealerBuilt...

When I am asked why I work for DealerBuilt the first thing that usually comes to mind is the review I wrote about their DMS back in 2014 when we converted …

Mike theCarGuy on Auto Dealer Live :)

Mike theCarGuy on Auto Dealer Live :)

I had a great time wishing the team of Auto Dealer Live a very happy seventh anniversary recently as they celebrated many years of bringing the latest and …

The Importance of Doing Social Media the Right Way [VIDEO]

The Importance of Doing Social Media the Right Way [VIDEO]

DealerBuilt Account Manager Mike Correra explains why dealers should focus on the right things on social media for their presence to be effective. …

Is the Language That You're Using in the Service Drive Costing You Money? [VIDEO]

Is the Language That You're Using in the Service Drive Costing You Money? [VIDEO]

DealerBuilt Account Manager Mike Correra shares why dealerships should pay attention to the language they are using in the service drive in this video …

The increased Business That Car Dealers Are Looking For May Already Be There...

The increased Business That Car Dealers Are Looking For May Already Be There...

Finding more business is a challenge for most car dealers, how to sell more cars, write more RO’s and sell more parts. Often it is easier to look out…

Efficiency Begins With Training [VIDEO]

Efficiency Begins With Training [VIDEO]

DealerBuilt Account Manager Mike Corerra shares why training is vital to efficiency in the dealership. …

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