Mike TheCarGuy Correra

Company: DealerBuilt

Apr 4, 2019

Is the Language That You're Using in the Service Drive Costing You Money? [VIDEO]

DealerBuilt Account Manager Mike Correra shares why dealerships should pay attention to the language they are using in the service drive in this video blog.

Mike TheCarGuy Correra

DealerBuilt

Account Manager/Purveyor of Awesome

819

1 Comment

Joe Henry

ACT Auto Staffing & ACTautostaffing.com

Apr 4, 2019  

Hi Mike, great video and you are just scratching the surface. At one time I was the Service Advisor trainer for a large dealership. All of my trainees were taught to use much better terms: "disassemble and inspect" instead of "teardown", "complete engine oil, filter and fluid top-off service" instead of "LOF" or "oil change", "maximin performance engine and emissions updates" instead of "tune-up', etc.

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