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Jared Hamilton
From: Jared Hamilton
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Michael Esposito

Michael Esposito President

Exclusive Blog Posts

What’s the Big Deal About Millennials?

What’s the Big Deal About Millennials?

At this point, you’ve probably read countless posts, memes and articles about what millennials are ruining, how they are changing the way things are …

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

What has been your dealership’s most successful DMS query for an e-mail marketing campaign?

 

Your DMS reporting tools can be used to run a variety of queries for targeted e-mail marketing campaigns. I’d like to know what the most innovative queries are that resulted in a successful e-mail marketing campaign. Here are a couple of examples:

  • An F&I manager could run a query for all customers that bought a car in the last six months, but did not buy a service contract. Then they could design a marketing campaign to promote a service contract.
  • A Sales manager could run a query for everyone who bought a car in the last five years with a finance end date within the next six months. Then create an e-mail marketing campaign offering a trade-in special or other new or used car promotion.

Now it’s your turn! Share your most successful DMS query and e-mail marketing campaign, or suggest one that may work!

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