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Jared Hamilton
From: Jared Hamilton
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Michael Esposito

Michael Esposito President

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

What has been your dealership’s most successful DMS query for an e-mail marketing campaign?

 

Your DMS reporting tools can be used to run a variety of queries for targeted e-mail marketing campaigns. I’d like to know what the most innovative queries are that resulted in a successful e-mail marketing campaign. Here are a couple of examples:

  • An F&I manager could run a query for all customers that bought a car in the last six months, but did not buy a service contract. Then they could design a marketing campaign to promote a service contract.
  • A Sales manager could run a query for everyone who bought a car in the last five years with a finance end date within the next six months. Then create an e-mail marketing campaign offering a trade-in special or other new or used car promotion.

Now it’s your turn! Share your most successful DMS query and e-mail marketing campaign, or suggest one that may work!

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