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Jared Hamilton
From: Jared Hamilton
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Michael Esposito

Michael Esposito President

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

What has been your dealership’s most successful DMS query for an e-mail marketing campaign?

 

Your DMS reporting tools can be used to run a variety of queries for targeted e-mail marketing campaigns. I’d like to know what the most innovative queries are that resulted in a successful e-mail marketing campaign. Here are a couple of examples:

  • An F&I manager could run a query for all customers that bought a car in the last six months, but did not buy a service contract. Then they could design a marketing campaign to promote a service contract.
  • A Sales manager could run a query for everyone who bought a car in the last five years with a finance end date within the next six months. Then create an e-mail marketing campaign offering a trade-in special or other new or used car promotion.

Now it’s your turn! Share your most successful DMS query and e-mail marketing campaign, or suggest one that may work!

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