Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Michael Esposito

Michael Esposito President

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

What has been your dealership’s most successful DMS query for an e-mail marketing campaign?

 

Your DMS reporting tools can be used to run a variety of queries for targeted e-mail marketing campaigns. I’d like to know what the most innovative queries are that resulted in a successful e-mail marketing campaign. Here are a couple of examples:

  • An F&I manager could run a query for all customers that bought a car in the last six months, but did not buy a service contract. Then they could design a marketing campaign to promote a service contract.
  • A Sales manager could run a query for everyone who bought a car in the last five years with a finance end date within the next six months. Then create an e-mail marketing campaign offering a trade-in special or other new or used car promotion.

Now it’s your turn! Share your most successful DMS query and e-mail marketing campaign, or suggest one that may work!

 Unlock all of the community & features  Join Now