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Mike Hirschfield

Mike Hirschfield CEO

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Special Finance Phone Script


Having a proven Special Finance Phone Script is essential in maximizing your opportunity with Special Finance Leads and boosting your appointment show rate. The script must build credibility, create curiosity, and gain a commitment from the customer. Below is a proven script that can do just that…



Special Finance Phone Script

1: Hello, may I speak to (customer)? (Customer) I am calling regarding your online credit application.
I would like to congratulate you, your application for credit has been accepted! For security purposes, and to save you time, I need to confirm some information.

(Verify the customers name, address, date of birth, and employment information)

2: Now that I have confirmed your information… tell me, why have you struggled to obtain financing in the past?

(Listen, provide empathy, and let the customer know they are not alone. Let the customer know you have helped many other people that have gone through similar situations.)

3: We want to set you up for success! We want to see your credit working for you rather than against you. With over ______ vehicles, and our unique lending sources, we definetly have the resources to help you drive home in a newer, nicer vehicle. Based on all the information you shared with me, I want you to know that you will be approved for one of our great finance programs.

I have an Acceptance number for you. Do you have a pen and paper to write down your Acceptance number?

(Provide the customer with a unique Acceptance#)

4: Let me explain what will happen next. When you come in…..
…You’ll select a vehicle.
…We’ll spend a few minutes gathering some important information.
…We’ll show you exactly how you can drive your new vehicle home.

5: Would you like to come in right away this morning /afternoon, or would this afternoon / evening work better?


We have time available at ______ or _______ ….what works best for you?
(Offer Specific Times Only ex 1:10 or 2:40)

6: The Lender will require some documentation to finalize your loan. To save you time do you mind if I ask you a few questions?

Which bills do you pay online?  Do you bank online?

(Any bills paid online or bank statements that can be retrieved online do not need to be brought along to the dealership. Only ask for the customer to bring in documents that are absolutely necessary. KEEP STIPS TO A MINIMUM)

7: In addition to the bills and paystubs we just discussed, please make sure you have the following items with you when you come in: Drivers License, Insurance Information, Title to your Trade (if applicable), and the Cash Down that you are working with.

***For answers to your customers top three questions click here

8: Again my name is ________, We are looking forward to meeting you and helping you finance your newer, nicer vehicle. You will receive an email shortly confirming the appointment and providing you directions to the Dealership.

9: To make sure that I haven’t forgotten anything please read back what you are bringing with you? Can you also read back your Acceptance Number? Make sure that you provide this number when you arrive.

10: Again, I have you scheduled for _______. We will send you a text message approximately 1 hour prior to our appointment to confirm that we are running on time. We will see you soon!


Michael Hirschfield



Michael Hirschfield
Cornerstone Dealer Development, LLC

Direct: 920-422-4007
Fax: 888-395-0427



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