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Mike Anderson

Mike Anderson CEO/Partner

Profile

Name: Mike Anderson
Title: CEO/Partner
Company: TRG - The Rikess Group
Phone: Private
Location: Private , Private
Summary:
Mike Anderson began his successful automotive career 30 years ago in a Toyota dealership in the Northeast. With his inherent leadership and coaching skills, he rapidly advanced through the management positions obtaining the position of General Manager for

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Blog Posts

53% of Users Who Tweet at a Brand Expect a Response Within the Hour

53% of Users Who Tweet at a Brand Expect a Response Within the Hour

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, o…

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

Are You Playing Russian Roulette With Your Marketing?

Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces di…

Ride Sharing Relates to Buying a Car Online

Ride Sharing Relates to Buying a Car Online

Where They Should Intersect Jalopnik had an excellent comment of the day (kudos to cleverusername): Ewber. Where you can carry a gun, fli…

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

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