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At this point we have set up hosting, installed WordPress, learned how to change themes, add plugins and edit pages. Now we are going to put it all together and build an automotive micro-site. Based on what is going on in the economy the focus of this micro-site is going to be for economical and fuel efficient vehicles. I am going to go through a step by step process that you can follow along with and build your own site. What I have noticed to be the biggest problem for most people in building a micro-site is there are too many options. I even find myself frozen with indecision on occasion with all of the different subjects and ways in which a site can be set up. So in this series the goal will be to keep it simple and just get something up. Keep in mind that a website or micro-site is an active marketing tool that can always be changed.
Step 1 is basic keyword research so that we start to have an idea of what the content will be on the site. Since this subject has been touched on multiple times I am doing it more as a reminder.
Here is a link to my blog archives just in case you want to review some of the previous tutorials as a review before digging into this. http://www.drivingsales.com/blogs/mikefitzpatrick