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Jared Hamilton
From: Jared Hamilton
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Mike Fitzpatrick

Mike Fitzpatrick President

Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

WordPress Micro-site Training Series #1 (Keyword Research)

Getting started
 

At this point we have set up hosting, installed WordPress, learned how to change themes, add plugins and edit pages. Now we are going to put it all together and build an automotive micro-site. Based on what is going on in the economy the focus of this micro-site is going to be for economical and fuel efficient vehicles. I am going to go through a step by step process that you can follow along with and build your own site. What I have noticed to be the biggest problem for most people in building a micro-site is there are too many options. I even find myself frozen with indecision on occasion with all of the different subjects and ways in which a site can be set up. So in this series the goal will be to keep it simple and just get something up. Keep in mind that a website or micro-site is an active marketing tool that can always be changed.

 

Keyword research for automotive micro-site

 

Basic Keyword Research
 

Step 1 is basic keyword research so that we start to have an idea of what the content will be on the site. Since this subject has been touched on multiple times I am doing it more as a reminder.

Here is a link to my blog archives just in case you want to review some of the previous tutorials as a review before digging into this. http://www.drivingsales.com/blogs/mikefitzpatrick

Jenna Student
Your posts are very much appreciated! I am a student majoring in Advertising, and was assigned by my professor to create a Micro-site as a final project. My classmates and I have been somewhat clueless about how to begin. Your posts have been sooo helpful, and we anticipate your next post on the WordPress Micro-site Training Series, Thank You!
Mike Fitzpatrick
Jenna, that's great! Make sure and post a link to what you are working on, I would love to see it.

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