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Jared Hamilton
From: Jared Hamilton
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Mike Fitzpatrick

Mike Fitzpatrick President

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

WordPress Micro-site Training Series #1 (Keyword Research)

Getting started
 

At this point we have set up hosting, installed WordPress, learned how to change themes, add plugins and edit pages. Now we are going to put it all together and build an automotive micro-site. Based on what is going on in the economy the focus of this micro-site is going to be for economical and fuel efficient vehicles. I am going to go through a step by step process that you can follow along with and build your own site. What I have noticed to be the biggest problem for most people in building a micro-site is there are too many options. I even find myself frozen with indecision on occasion with all of the different subjects and ways in which a site can be set up. So in this series the goal will be to keep it simple and just get something up. Keep in mind that a website or micro-site is an active marketing tool that can always be changed.

 

Keyword research for automotive micro-site

 

Basic Keyword Research
 

Step 1 is basic keyword research so that we start to have an idea of what the content will be on the site. Since this subject has been touched on multiple times I am doing it more as a reminder.

Here is a link to my blog archives just in case you want to review some of the previous tutorials as a review before digging into this. http://www.drivingsales.com/blogs/mikefitzpatrick

Jenna Student
Your posts are very much appreciated! I am a student majoring in Advertising, and was assigned by my professor to create a Micro-site as a final project. My classmates and I have been somewhat clueless about how to begin. Your posts have been sooo helpful, and we anticipate your next post on the WordPress Micro-site Training Series, Thank You!
Mike Fitzpatrick
Jenna, that's great! Make sure and post a link to what you are working on, I would love to see it.

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