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Jared Hamilton
From: Jared Hamilton
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Mike Fitzpatrick

Mike Fitzpatrick President

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

WordPress Micro-site Training Series #1 (Keyword Research)

Getting started
 

At this point we have set up hosting, installed WordPress, learned how to change themes, add plugins and edit pages. Now we are going to put it all together and build an automotive micro-site. Based on what is going on in the economy the focus of this micro-site is going to be for economical and fuel efficient vehicles. I am going to go through a step by step process that you can follow along with and build your own site. What I have noticed to be the biggest problem for most people in building a micro-site is there are too many options. I even find myself frozen with indecision on occasion with all of the different subjects and ways in which a site can be set up. So in this series the goal will be to keep it simple and just get something up. Keep in mind that a website or micro-site is an active marketing tool that can always be changed.

 

Keyword research for automotive micro-site

 

Basic Keyword Research
 

Step 1 is basic keyword research so that we start to have an idea of what the content will be on the site. Since this subject has been touched on multiple times I am doing it more as a reminder.

Here is a link to my blog archives just in case you want to review some of the previous tutorials as a review before digging into this. http://www.drivingsales.com/blogs/mikefitzpatrick

Jenna Student
Your posts are very much appreciated! I am a student majoring in Advertising, and was assigned by my professor to create a Micro-site as a final project. My classmates and I have been somewhat clueless about how to begin. Your posts have been sooo helpful, and we anticipate your next post on the WordPress Micro-site Training Series, Thank You!
Mike Fitzpatrick
Jenna, that's great! Make sure and post a link to what you are working on, I would love to see it.

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