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Since my background is SEO and general Internet marketing there are certain concepts that I take for granted when building a site. While creating videos for the economy car micro-site series I felt it would be important to include a couple more foundational videos for both SEO and conversion. This particular video is something that I posted on our blog a little while back and will help explain the basics of SEO as it relates to the architecture of a site. Once you understand these basic principles of SEO you will be well on your way to designing a quality site for SEO.