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Mike Fitzpatrick

Mike Fitzpatrick President

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

WordPress Micro-site Training Series #4 (Planning the layout of your micro-site)

I apologize for getting a little behind on the micro-site series. Posting two today to get caught up a little and have been working on more for next week.

 

Planning out your micro-site

 

Planning the content of your micro-site

Measure twice and cut once to help ensure that your site is built properly for SEO and conversion. Websites and micro-sites are usually created in your imagination well before ever becoming a reality. What tends to happen is you have an idea but aren't quite sure how to lay it all out. This video will show you a tool that I like to use at the beginning stages of a project to help get a better picture.

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