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I apologize for getting a little behind on the micro-site series. Posting two today to get caught up a little and have been working on more for next week.
Measure twice and cut once to help ensure that your site is built properly for SEO and conversion. Websites and micro-sites are usually created in your imagination well before ever becoming a reality. What tends to happen is you have an idea but aren't quite sure how to lay it all out. This video will show you a tool that I like to use at the beginning stages of a project to help get a better picture.