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Mike Fitzpatrick

Mike Fitzpatrick President

Exclusive Blog Posts

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Content Syndication Made Easy

Leveraging your time 

By now you have heard that content is king when it comes to Internet marketing. Getting your message out and in front of as many interested eyeballs as possible is what the ultimate goal is. There are several services available that can help you leverage your time better and Twitterfeed is one of them. In the following video you will see just how easy it is to take an RSS feed from your WordPress website or blog and put it into Twitterfeed. Once the RSS feed is set up every time that you post a new post on your site it will automatically syndicate out to the sources that you choose.

As an example I am putting this post on our blog which will then go to our Facebook page and in our Twitter account: see images below

 

Twitterfeed twitter
 

 

Twitterfeed fb
 

 

How to set up Twitterfeed video:

Lindsey Auguste
Oh my gosh this just made soooooo many people's lives 100 times easier. Thanks, Mike!
Jeff Cryder
Thanks for your post. However, be careful with syndicating content. Effective copy differs on each platform. As well as acceptable post frequency.
Mike Fitzpatrick
Thanks Lindsey Good point Jeff, everything in moderation especially if your content is sales y at all. One of the great things about an RSS feed from a WordPress blog (and other blogging platforms) is you can pull from specific categories or tags. This allows you to set up multiple feeds with Twitterfeed and target each platform with content that is the most appropriate just by selecting a checkbox before publishing.
Jeff Cryder
Here's the problem with syndication (and this isn't directed at you mike): it takes the most human medium available to us [social media] and automates it. You're basically turning yourself and/or your brand into a robot. Remember being social and fostering community is a privilege, not a right. Not physically taking the time to be in the spaces your customers spend their time is in my opinion lazy marketing. Would you want to connect with a robot? If you don't have time to be in the social space, you haven't made it a priority.
Mike Fitzpatrick
Jeff, My belief is that syndication when used properly is a way of sharing your content where the end user is most comfortable receiving it. Just like in real life, some people are comfortable coming to the dealership to get information about a car while others will do whatever they can to avoid it. The latter person will be the one that will talk to you for hours at a cocktail party to get their answers because they are more comfortable there. This belief is predicated on whether or not the original content is of value of course. If you are just spamming buy, buy, buy out into all of the social platforms then that is definitely not social. Also if you are syndicating a how to change your oil post out to a social music site like last.fm then you obviously have a disconnect with what social is about. Just use common sense and mix it up. As long as you are treating people with respect and not doing things online that you wouldn't do in real life there really isn't a wrong way to be social online. One of the beauties of social media is it is just like real life. By that I mean we can all approach it in our own way. Be yourself online and do your best to give your desired followers valuable content and over time you will see positive results.

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