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From: Jared Hamilton
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Mike Fitzpatrick

Mike Fitzpatrick President

Exclusive Blog Posts

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Facebook tabs easy & FREE

Giving Social Proof a Boost with Facebook tabs for FREE

When it comes to marketing online, it is pretty much a given that you want to focus on pull marketing. This is when your potential clients follow you on Twitter, Facebook, etc., or even give you their email in order to get your updates regarding products and services. Even though Facebook business pages have changed to work with the new timeline, tabs can still be a big part of your online marketing strategy.

 

Give your clients a reason to like you on Facebook

On just about every site we have built in the last few years dealers have requested a "Like Us On Facebook" link on their home page, header or footer. For the most part these "Like" buttons get very few clicks when just randomly added. You may be familiar with Fan Gates or Reveal Tabs in Facebook; this is where you can add content to a tab that can't be seen unless the user is logged in and "Likes" your page.

 

Another use case for WordPress

Watch the video below to see just how easy it is to create your own Fan Gate and/or custom tab(s) content with WordPress.  

 

Bryan Armstrong
Great advice and thanks for the video!
Bryan Armstrong
Great advice and thanks for the video!
Rorie Hannigan
Social proof is a neccessity for dealers. BMW and MINI UK dealers both have customer led reviews on the landing page of their individual dealer websites, highlighting the last 5 reviews and providing a star rating system. In particular this works well in service departments and helps instil trust from the consumers point of view.
Chris Costner
Great information Mike and thank you for the great video walk through. Certainly valuable. Let me ask, with the new Facebook layout, would you recommend keeping the tabs to a minimum to the four spaces on the page? The reason I ask is how many visitors are willing to continue to click to see what else we have waiting for them they can't see?
Mike Fitzpatrick
@Bryan, thank you @Rorie, reviews are of course huge. With this tool it is even possible to have a YouTube channel dedicated to reviews, pull them into a WordPress site and then have them display them on an FB tab. Just a thought. @Chris, I wouldn't claim to be an FB master, but I would say it would depend on the level of engagement you have with your followers. Low engagement, fewer tabs that are visible. High engagement, whatever you want. Maybe even have a tab that is purposely hidden (image of a curtain or a box) and have limited offer coupons in them. Tell your service writers they are there, they tell their good clients and because it's "secret" they'll tell everyone they know.

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