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From: Jared Hamilton
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Mike Fitzpatrick

Mike Fitzpatrick President

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Facebook tabs easy & FREE

Giving Social Proof a Boost with Facebook tabs for FREE

When it comes to marketing online, it is pretty much a given that you want to focus on pull marketing. This is when your potential clients follow you on Twitter, Facebook, etc., or even give you their email in order to get your updates regarding products and services. Even though Facebook business pages have changed to work with the new timeline, tabs can still be a big part of your online marketing strategy.

 

Give your clients a reason to like you on Facebook

On just about every site we have built in the last few years dealers have requested a "Like Us On Facebook" link on their home page, header or footer. For the most part these "Like" buttons get very few clicks when just randomly added. You may be familiar with Fan Gates or Reveal Tabs in Facebook; this is where you can add content to a tab that can't be seen unless the user is logged in and "Likes" your page.

 

Another use case for WordPress

Watch the video below to see just how easy it is to create your own Fan Gate and/or custom tab(s) content with WordPress.  

 

Bryan Armstrong
Great advice and thanks for the video!
Bryan Armstrong
Great advice and thanks for the video!
Rorie Hannigan
Social proof is a neccessity for dealers. BMW and MINI UK dealers both have customer led reviews on the landing page of their individual dealer websites, highlighting the last 5 reviews and providing a star rating system. In particular this works well in service departments and helps instil trust from the consumers point of view.
Chris Costner
Great information Mike and thank you for the great video walk through. Certainly valuable. Let me ask, with the new Facebook layout, would you recommend keeping the tabs to a minimum to the four spaces on the page? The reason I ask is how many visitors are willing to continue to click to see what else we have waiting for them they can't see?
Mike Fitzpatrick
@Bryan, thank you @Rorie, reviews are of course huge. With this tool it is even possible to have a YouTube channel dedicated to reviews, pull them into a WordPress site and then have them display them on an FB tab. Just a thought. @Chris, I wouldn't claim to be an FB master, but I would say it would depend on the level of engagement you have with your followers. Low engagement, fewer tabs that are visible. High engagement, whatever you want. Maybe even have a tab that is purposely hidden (image of a curtain or a box) and have limited offer coupons in them. Tell your service writers they are there, they tell their good clients and because it's "secret" they'll tell everyone they know.

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