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Mike Fitzpatrick

Mike Fitzpatrick President

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Facebook tabs easy & FREE

Giving Social Proof a Boost with Facebook tabs for FREE

When it comes to marketing online, it is pretty much a given that you want to focus on pull marketing. This is when your potential clients follow you on Twitter, Facebook, etc., or even give you their email in order to get your updates regarding products and services. Even though Facebook business pages have changed to work with the new timeline, tabs can still be a big part of your online marketing strategy.

 

Give your clients a reason to like you on Facebook

On just about every site we have built in the last few years dealers have requested a "Like Us On Facebook" link on their home page, header or footer. For the most part these "Like" buttons get very few clicks when just randomly added. You may be familiar with Fan Gates or Reveal Tabs in Facebook; this is where you can add content to a tab that can't be seen unless the user is logged in and "Likes" your page.

 

Another use case for WordPress

Watch the video below to see just how easy it is to create your own Fan Gate and/or custom tab(s) content with WordPress.  

 

Bryan Armstrong
Great advice and thanks for the video!
Bryan Armstrong
Great advice and thanks for the video!
Rorie Hannigan
Social proof is a neccessity for dealers. BMW and MINI UK dealers both have customer led reviews on the landing page of their individual dealer websites, highlighting the last 5 reviews and providing a star rating system. In particular this works well in service departments and helps instil trust from the consumers point of view.
Chris Costner
Great information Mike and thank you for the great video walk through. Certainly valuable. Let me ask, with the new Facebook layout, would you recommend keeping the tabs to a minimum to the four spaces on the page? The reason I ask is how many visitors are willing to continue to click to see what else we have waiting for them they can't see?
Mike Fitzpatrick
@Bryan, thank you @Rorie, reviews are of course huge. With this tool it is even possible to have a YouTube channel dedicated to reviews, pull them into a WordPress site and then have them display them on an FB tab. Just a thought. @Chris, I wouldn't claim to be an FB master, but I would say it would depend on the level of engagement you have with your followers. Low engagement, fewer tabs that are visible. High engagement, whatever you want. Maybe even have a tab that is purposely hidden (image of a curtain or a box) and have limited offer coupons in them. Tell your service writers they are there, they tell their good clients and because it's "secret" they'll tell everyone they know.

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