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If you have coupons on your website then you already know the traffic that they can create. Once again WordPress comes through with another plugin that can make this task super easy.
Just like creating a "blog" you can create a website that is http://coupons.yourdealership.com or come up with a completely separate domain. This allows you to create additional content that can be distributed via email, twitter, facebook, etc. in just a few moments. You can also include coupons into your Facebook business page tabs so that your customers can consume them on their own terms.
Remember the goal it to create consistant value for your customers when they aren't in the market to buy a car. This way they won't even consider going somewhere else when they are in the market.
This video was created by Jason B. of the DealerTrend team as a step by step to creating a coupon.