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Jared Hamilton
From: Jared Hamilton
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Mike Fitzpatrick

Mike Fitzpatrick President

Exclusive Blog Posts

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Coupon Generator for WordPress

Coupons Drive Traffic

If you have coupons on your website then you already know the traffic that they can create.  Once again WordPress comes through with another plugin that can make this task super easy. 

Create a Coupon Specific Website

Just like creating a "blog" you can create a website that is http://coupons.yourdealership.com or come up with a completely separate domain. This allows you to create additional content that can be distributed via email, twitter, facebook, etc. in just a few moments. You can also include coupons into your Facebook business page tabs so that your customers can consume them on their own terms.

Remember the goal it to create consistant value for your customers when they aren't in the market to buy a car.  This way they won't even consider going somewhere else when they are in the market.

This video was created by Jason B. of the DealerTrend team as a step by step to creating a coupon.

Jeremy Alicandri
I like the idea of using a CNAME(subdomain) for a coupon site - should work well in the search engines as well.
Mike Fitzpatrick
@Jeremy, thanks. If you work at a dealership that is open to expressing a sense of humor, it is even possible to add some fun html/animated coupons with this tool. Maybe something like this :) http://bit.ly/Khfzdd

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