Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Mike Gorun

Mike Gorun Managing Partner/CEO

Exclusive Blog Posts

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

10 Key Elements to a Loyalty Program that Increases Dealer Profits

 

1) Don’t aim for a quick fix: customer loyalty is a long-term commitment.

2) Make it a process, not a program.

3) Establish and empower your loyalty team. Also regularly measure and review staff performance.

4) Know your customers’ buying habits.

5) Provide attainable, affordable rewards.

6) Measure your costs and return. It pays to understand the economics of loyal customer relationships.

7) Have a plan to recover your costs.

8) Communicate often and personally with customers and loyalty program members.

9) Provide a perceived value to your customers/members

10) Keep it simple.

These 10 steps are excerpted from MediaTrac’s recently released white paper, The Auto Dealer’s Ultimate “How to” Guide to Customer Loyalty and Retention Program Set Up, Management & Measurement. For more information and detail about these steps please visit http://www.drivingretention.com/?p=661 and download your FREE copy.

 Unlock all of the community & features  Join Now