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Mike Gorun

Mike Gorun Managing Partner/CEO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

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What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

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Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Eight Functions of a Reward

 

Rewards drive behavior, whether you’re training your dog to sit, potty-training your toddler or encouraging specific buying habits from your customers. By rewarding the behavior you want and not rewarding the behavior you would like to discourage, you can generally predict the direction a behavior will trend.

Perhaps the most crucial part of customer loyalty programs are the rewards, and a good reward will accomplish many different things. We’ve provided a list below detailing the different functions of a good reward. We suggest you evaluate your rewards individually to determine if the rewards you’ve employed in your loyalty program are fulfilling their overall purpose.

1.  A Good Reward Provides Your Customers a Reason to Participate.  

2.  A Good Reward Says “Thank You” to Your Customers. 

3.  A Good Reward Encourages Customers to Supply Useful Data.  

4.  A Good Reward Changes Customer Behavior. 

5.  A Good Reward Retains Existing Customers.  

6.  A Good Reward Attracts New Customers.  

7.  A Good Reward Differentiates Your Business From Your Competitors.  

8.  A Good Reward Improves Your Relationship with Your Customers.

Does your dealership's rewards program fulfill all of these functions? What rewards have you found to be the most effective overall?

This blog is condensed from www.drivingretention.com, your one stop resource for customer loyalty solutions.

 

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