Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Mike Gorun

Mike Gorun Managing Partner/CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Facebook Marketing BootCamp Summary

 

Facebook Marketing Solutions recently held a series of six marketing bootcamp webinars for Facebook business pages. In case you missed them, here are brief summaries of some of the highlights:

  1. Why Facebook for Business? Besides the fact that 800 million people are on Facebook, word of mouth marketing is twice as likely to result in engagement and four times as likely to result in purchase than any other form of marketing.

  2. Connecting with Customers: Facebook provides businesses with proven methods to connect with and engage their customers. By building out your business page, engaging with current customers and providing them with incentives to come to your store, you have the opportunity to both build customer loyalty and reward them for their loyalty.
  3. Facebook Ads: Facebook allows businesses to target a very specific audience using demographic and geographic data, or by workplace, education, likes and interests. To create effective ads, use Facebook insights to see who’s already visiting your site.
  4. Sponsored Stories: As any marketing expert knows, it’s better for someone else (especially a customer) to say something nice about you than for you to say something nice about yourself. Customers referred from others generate higher profit margins than other categories of customers. Sponsored stories allow businesses to turn their customers’ engagement into stories for those customers’ friends to see.
  5. Insights & Optimization: Perhaps the two most important elements of good marketing are getting the right message to the right audience at the right time and optimizing future marketing efforts with effective result analysis. Insights is Facebook’s reporting and analysis tool designed to help you optimize your campaigns from both the creative and technical stand points.
  6. Making Technology Social: Marketing is about pushing information out to your target audience and social media platforms have an unprecedented ability to reach deeper and further into your desired market. Facebook has built several tools that can help businesses make their technology “social” to achieve this depth of penetration.

To read more in-depth summaries of the Facebook weekly webinars, follow this link to our customer loyalty blog, Driving Retention: www.drivingretention.com

 Unlock all of the community & features  Join Now