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From: Jared Hamilton
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Mike Gorun

Mike Gorun Managing Partner/CEO

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Facebook Marketing BootCamp Summary

 

Facebook Marketing Solutions recently held a series of six marketing bootcamp webinars for Facebook business pages. In case you missed them, here are brief summaries of some of the highlights:

  1. Why Facebook for Business? Besides the fact that 800 million people are on Facebook, word of mouth marketing is twice as likely to result in engagement and four times as likely to result in purchase than any other form of marketing.

  2. Connecting with Customers: Facebook provides businesses with proven methods to connect with and engage their customers. By building out your business page, engaging with current customers and providing them with incentives to come to your store, you have the opportunity to both build customer loyalty and reward them for their loyalty.
  3. Facebook Ads: Facebook allows businesses to target a very specific audience using demographic and geographic data, or by workplace, education, likes and interests. To create effective ads, use Facebook insights to see who’s already visiting your site.
  4. Sponsored Stories: As any marketing expert knows, it’s better for someone else (especially a customer) to say something nice about you than for you to say something nice about yourself. Customers referred from others generate higher profit margins than other categories of customers. Sponsored stories allow businesses to turn their customers’ engagement into stories for those customers’ friends to see.
  5. Insights & Optimization: Perhaps the two most important elements of good marketing are getting the right message to the right audience at the right time and optimizing future marketing efforts with effective result analysis. Insights is Facebook’s reporting and analysis tool designed to help you optimize your campaigns from both the creative and technical stand points.
  6. Making Technology Social: Marketing is about pushing information out to your target audience and social media platforms have an unprecedented ability to reach deeper and further into your desired market. Facebook has built several tools that can help businesses make their technology “social” to achieve this depth of penetration.

To read more in-depth summaries of the Facebook weekly webinars, follow this link to our customer loyalty blog, Driving Retention: www.drivingretention.com

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