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Jared Hamilton
From: Jared Hamilton
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Mike Gorun

Mike Gorun Managing Partner/CEO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

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Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

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It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

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You Want Hard Facts? You Got ‘Em!

Do customer loyalty programs work? A popular national chicken franchise spends more money on its loyalty program to retain customers for its $2 sandwiches than most dealerships spend to retain customers for $60,000 vehicles purchased from them. Does this make any sense?

Yet I hear all the time from dealers who are unsure about the benefits of customer loyalty programs and want to see hard facts about the ROI.

Well, now they can. In our newly released, free ebook titled “The Hard Facts and Financial Impact Report: Auto Dealership Loyalty Programs & The Effects They Have on Profitability,” we analyzed results from 72 dealerships using loyalty programs, along with over 6 million repair order transactions over a period of 26 months.

Here are some of the findings. Members of loyalty programs in dealerships:

- Visit their service department every 4.26 months versus every 6.82 months for non-members

- Visit their service department more often: 2.82 times per year compared to 1.76 annual visits for non-members

- Spend an average of $662.01 annually compared to $336.63

- On average, dealerships enrolling customers in loyalty programs sell an additional 15 vehicles a month to customers redeeming rewards points/dollars toward those purchases.

The ebook also profiles several dealers who talk candidly about their experiences and success with loyalty programs. Are you convinced yet? Want more facts? Download our free ebook here http://www.media-trac.com/resources/whitepapers.shtml

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