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Who doesn’t love free stuff? If your dealership has a loyalty program that allows customers to accrue rewards points, one of the best ways to encourage people to sign up is the promise of free stuff and/or valuable discounts down the road.
Customers who purchase a vehicle or come into your service department are ideal prospects for a loyalty program, but what about the customers who haven’t visited your shop lately? What about friends of your customers?
Social Media is a great way to spread the word about your loyalty program to potential customers who don’t know much about your dealership and who aren’t on your e-mail lists. A loyalty program has the same appeal to them as it does to the customers who visit your store: free stuff! So promote the free stuff you do give away! Here are a few tips on how to do that:
Q: If you were a member of a loyalty program, which reward would you cash your points in for?
-Restaurant gift certificate
-Rental car credits
-Service department discounts
Another suggestion is to announce that you’re going to add a new rewards option, and that you’re going to let your Facebook fans choose which reward it’s going to be. Then list the options in a poll.
It’s a proven fact: loyalty program members spend more and add more revenue to a dealership’s bottom line every year, compared with non-members. So the more people you sign up, the more revenue you will get!
Do you have any additional ideas on how to use social media to promote your loyalty rewards program? Have you ever used social media to promote your program and if so, what type of results did you get?