Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Mike Gorun

Mike Gorun Managing Partner/CEO

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Five Tips for Motivating Employees

The best tools in the world are only as good as their user. Similarly, loyalty programs are only as good as your employees make them. The best loyalty program in the world still requires staff buy-in to make it work. If a current program isn’t working, dealers should take a closer look at their culture and create strategies to develop a positive work environment and motivated employees. Here’s how to get started:

1) Find out what’s important to your employees.

The best way to do this is to conduct an anonymous survey. Not everyone is interested in great pay and benefits. Once basic needs are met, many people value things like recognition, advancement opportunities and training. Ask for suggestions.

2) Pay well.

Find out what your competition is paying and try to pay a little bit better. Give your employees opportunities for spiffs and perks, and put them in writing. Since benefits are important, offer the best you can afford. Here’s the thing: the best employees know they are good, and will always be looking for a place to work that includes good pay and benefits. Also, make sure your employees take their vacation days. Most people need time off to recharge so they don’t burn out.

3) Show your appreciation.

Thank and reward employees for a job well done. Gifts don’t have to be extravagant; it could be a pair of movie tickets or a free lunch once a week to the employee who has put in the most effort. Commend them with certificates or letters of thanks. Have an employee of the month and of the year. Remember their birthdays and give them a card.

4) Help them with goals.

Promote employees from within whenever possible, and help them identify a career path within your company. Most people don’t want to feel “stuck” in one position forever. Empower your employees to make decisions, set their own goals and then hold them accountable.

5) Make them feel like they’re part of a team.

A team can be the entire company, or departments within the company. Some friendly competition among teams can help motivate and boost energy levels. Make it clear how each person’s role contributes to the company’s goals, and therefore their goals.

What do you think makes a positive workplace? What makes you feel motivated and to go to work every day? Do you notice a direct correlation between happy employees and happy customers?

 Unlock all of the community & features  Join Now