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Jared Hamilton
From: Jared Hamilton
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Mike Gorun

Mike Gorun Managing Partner/CEO

Exclusive Blog Posts

Tired of Old Aged Inventory Lurking On Your Lot?

Tired of Old Aged Inventory Lurking On Your Lot?

There is nothing worse than having aged inventory at your dealership. It is no secret that the longer the unit sits unsold, the more expensive it becomes. …

5 Google Trends for the Second Half of 2019

5 Google Trends for the Second Half of 2019

Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike. 1…

Being a Leader in the Dealership

Being a Leader in the Dealership

It is not enough to be a manager anymore, you must be a Human Capital Leader. There is a huge misunderstanding in the automotive industry of what it means …

Top Trends in the Automotive Industry

Top Trends in the Automotive Industry

As we delve deep into 2019, it’s exciting to reflect on the top industry trends that are driving new automotive revolution; from the amount of softwa…

Add Service Value with Dealer Amenities

Add Service Value with Dealer Amenities

The 2018 Cox Automotive Car Buyer Journey reveals that about 77 percent of a dealership’s service customers think they’re being overcharged. Th…

Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He feels this is what will separate market leaders from the rest of the pack. In fact, he stated, “Automotive companies are transforming into experience businesses. In the past, they sold cars. But cars are evolving into ‘experience pods,’ where technology personalizes your experience with music, playlists, temperature controls, speed settings and more. Pretty soon, the least interesting thing you will do with your car will be to drive it.”

This, of course, offers an interesting dilemma. If cars become more of an afterthought, and the experience becomes the primary allure of cars, what does that mean for dealers?

Rencher offered these four tenets that successful experience-focused business follow:

  1. Know and respect customers (and know what they want before they ask)
  2. Speak in one voice
  3. Transparent technology
  4. Delight

Consumers are changing. They have less and less time and are used to getting things on THEIR terms. As I am sure you all know, it has become more and more about the customer experience. It is important today to ensure that the car buying process is as seamless as possible and delivers the experience that your customers desire.

With the many integrations and new, upgraded technology on the horizon; combined with a future of autonomous cars; younger generations will not be focused on what vehicle they are driving – or not driving – but rather what they can do while commuting from point A to point B.

Excellent points to consider for sales people. Be an expert on your product and offer a great experience! 

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