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Jared Hamilton
From: Jared Hamilton
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Mike Marshall

Mike Marshall Retail Automotive Coach

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

The Rapid Evolution of Digital Political Marketing

This is a great article illustrating the resources both campaigns are pouring into their digital marketing. It also makes you think about how much things have changed, in the digital realm, in the last four years. How have your dealers changed their allocation of marketing resources in the last four years?

 

…The challenge facing both campaigns in 2012 is the changing consumer — and the endless ways they receive information. Four years ago, supporters might have been satisfied with just “friending” a candidate on Facebook, but today most users expect a more sophisticated way to actually engage –and on their terms.

While Obama campaign officials guard details about its digital operation as fiercely as Romney guards his tax returns, they were willing to share some advances since 2008:

They created a holistic, totally in-house digital operation that is the largest department at campaign headquarters. In 2008, much of the social media and video was generated organically from supporters. As one campaign official put it, “digital is no longer a part of the campaign. It is the campaign.”

 

Read the entire article by clicking here: http://politi.co/L93ckI

 

Make it a GREAT digital day,

Mike Marshall

Cassie Allinger
I stumbled upon this piece not too long ago and it does do a great job of illustrating the new digital landscape. I love how you tied it back to automotive though - Nice!

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