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Jared Hamilton
From: Jared Hamilton
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Mike Marshall

Mike Marshall Retail Automotive Coach

Exclusive Blog Posts

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

Industry Insider Alan Ram Passes Away

Industry Insider Alan Ram Passes Away

We here at DrivingSales offer our condolences to the families of those involved. Alan Ram was an industry insider who will be missed by many. Alan Ram, …

Three Tips for Hiring the Right Dealership Salesperson

Three Tips for Hiring the Right Dealership Salesperson

When it comes to hiring salespeople for your dealership, finding the right people can be difficult.  If you have been in business for a long time, you…

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Three Degrees That Will Help You Run a Better Car Dealership

If you’re building a car dealership business, you probably already know that you don’t need to study for a college degree to be successful. Man…

The Rapid Evolution of Digital Political Marketing

This is a great article illustrating the resources both campaigns are pouring into their digital marketing. It also makes you think about how much things have changed, in the digital realm, in the last four years. How have your dealers changed their allocation of marketing resources in the last four years?

 

…The challenge facing both campaigns in 2012 is the changing consumer — and the endless ways they receive information. Four years ago, supporters might have been satisfied with just “friending” a candidate on Facebook, but today most users expect a more sophisticated way to actually engage –and on their terms.

While Obama campaign officials guard details about its digital operation as fiercely as Romney guards his tax returns, they were willing to share some advances since 2008:

They created a holistic, totally in-house digital operation that is the largest department at campaign headquarters. In 2008, much of the social media and video was generated organically from supporters. As one campaign official put it, “digital is no longer a part of the campaign. It is the campaign.”

 

Read the entire article by clicking here: http://politi.co/L93ckI

 

Make it a GREAT digital day,

Mike Marshall

Cassie Allinger
I stumbled upon this piece not too long ago and it does do a great job of illustrating the new digital landscape. I love how you tied it back to automotive though - Nice!

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