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This is a great article illustrating the resources both campaigns are pouring into their digital marketing. It also makes you think about how much things have changed, in the digital realm, in the last four years. How have your dealers changed their allocation of marketing resources in the last four years?
…The challenge facing both campaigns in 2012 is the changing consumer — and the endless ways they receive information. Four years ago, supporters might have been satisfied with just “friending” a candidate on Facebook, but today most users expect a more sophisticated way to actually engage –and on their terms.
While Obama campaign officials guard details about its digital operation as fiercely as Romney guards his tax returns, they were willing to share some advances since 2008:
They created a holistic, totally in-house digital operation that is the largest department at campaign headquarters. In 2008, much of the social media and video was generated organically from supporters. As one campaign official put it, “digital is no longer a part of the campaign. It is the campaign.”
Read the entire article by clicking here: http://politi.co/L93ckI
Make it a GREAT digital day,