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Jared Hamilton
From: Jared Hamilton
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Mike Stoner

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Exclusive Blog Posts

How SEO Impacts the Service Department

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Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

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  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

50 Year Old Training "Video"

I collect vintage sales training materials and included among the items I've collected are many of the old phongraph record and filmstrip materials.

I was looking through some of these the other day and found one that the box it should from Chevrolet in had never been opened and that got me to thinking.

I have found there is resistance by dealers and dealership managers to spending money on training. It is understandable when much of the time the materials are placed on a shelf and left unopened, like the filmstrip I have from 1962. Or it gets opened and viewed but the materioal is never acted on by the staff.

Here for your entertainment is the filmstrip presentation produced by the Jam Handy Corporation for Chevrolet and distributed to Chevrolet dealers in time for the upcoming truck selling months.

 

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