1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
I collect vintage sales training materials and included among the items I've collected are many of the old phongraph record and filmstrip materials.
I was looking through some of these the other day and found one that the box it should from Chevrolet in had never been opened and that got me to thinking.
I have found there is resistance by dealers and dealership managers to spending money on training. It is understandable when much of the time the materials are placed on a shelf and left unopened, like the filmstrip I have from 1962. Or it gets opened and viewed but the materioal is never acted on by the staff.
Here for your entertainment is the filmstrip presentation produced by the Jam Handy Corporation for Chevrolet and distributed to Chevrolet dealers in time for the upcoming truck selling months.