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Jared Hamilton
From: Jared Hamilton
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Missy Reid

Missy Reid Communications Director

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Reputation Score: More vital than a credit score?

Common today: A customer cannot buy a vehicle without an acceptable credit score.

Common tomorrow: A dealer cannot sell a vehicle without an acceptable reputation score. 

It’s quite a switch-a-roo, right?

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If we are to believe Michael Fertik, author of The Reputation Economy, our online reputations are powerful and "becoming more valuable than money or power." He says that before long, a reputation score could determine whether or not potential customers visit our sites–online or off.

Don’t believe it? Here’s a case in point: San Francisco-based Airbnb was contacted in November by a traveller who wanted accommodations in Germany. Turns out, according to The Guardian, her existence couldn’t be verified because she didn’t have enough Facebook friends. The consequence? She was denied a room.

It seems that having no online presence might eventually become as damaging—if not more—as having a negative online presence. And this makes sense, right? Would you feel more comfortable selling a car to someone with zero credit or bad credit? A no-credit person can get a co-signer, but unfortunately, there’s no such thing as a co-signer for social presence. 

Here’s a non-secret: People are social creatures, and the digital environment is social. Therefore, there’s no sense in working to avoid or manipulate online reviews. Our best bet is to always respond to what makes our stakeholders happy, unhappy or indifferent, and accommodate them when we should. Good reviews will follow. And then, if a reputation score is devised and used as readily as a credit score, we’ll be prepared.

That’s about it for now, except for a few parting words: Establish a Net Promoter Score if you’ve been moved by this post, and measure it regularly. It’s enlightening and can help with your relationship-building ROI. Do you currently have a vendor for this? If so, I’d love to hear your opinions.

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