Dealership owners always want their website to look sleek, flashy, and professional—but at the end of the day, the way your site looks isn’t really what’s important. What’s important is the way your site performs. Simply put, an effective website is one that gets you conversions—and for dealers, that means a website that gets buyers calling and making appointments.
How can you make sure your website is doing its job? How can you be certain that it’s functional, not just pretty to look at? Here are four simple tips to make your website a true conversion generator.

Include a Call to Action on Every Page

You can’t simply trust that people will do what you want them to do. You need to spell it out for them. You need to provide a written invitation.

End each page of your website with a strong call to action. Some tips:

– Always include strong verbs—discover, explore, etc.
– Only provide one option. Ask your buyers to call you or email you, but not both.
– Stress value and benefits. Make it clear what they get out of this—a low-pressure consultation with a knowledgeable sales pro, for instance.

Don’t Forget Your Contact Information

It’s wise to include your dealership’s name, address, and phone number on every page of your website. There are several reasons for this. For example, it helps improve local SEO rankings.
It also makes it easy for interested buyers to reach out to you—especially those who are viewing your site from a mobile device. If someone wants to make an appointment, it’s important that you provide them with an easy way to do so. Consistent contact information helps.

Consider Lead Generation Forms

Another way you can make your website work for you is to add a lead generation form. Allow viewers to sign up for email updates or even for a small discount code, in exchange for their name, email address, and phone number.
This, of course, puts the onus on your sales team to make follow-up calls and get those appointments set—but if they’re up to the task, lead gen forms can be useful.

Use the Get My Auto KISS Platform

Finally, keep an eye on the Get My Auto website—because within the next couple of months we’ll be releasing our website creating platform, geared specifically toward used car dealers. The platform—called KISS (Keep It Simple Sites)—makes it easy for you to build a dealership website that actually gets results. In fact, we offer responsive websites that are guaranteed to increase your conversions.
Get My Auto is a marketing company that works exclusively with independent used car dealerships. Our mission is to make you more efficient in selling cars. To learn more about the KISS platform, or any of our other dealer-centered marketing technologies, reach out to the Get My Auto team today.