The State of Automotive, “5 Days of Omni-Social,” is an exclusive event for the automotive industry and will take place virtually from Dec. 6 to Dec. 10, 2021. During the five day educational series, attendees will learn best practices and strategies for automotive advertising on today’s fast-growing social platforms: Pinterest, Facebook & Instagram, TikTok, and Snapchat. 

Previous State of Automotive webinars have focused on digital marketing strategies with speakers from Oracle Data Cloud, IHS Polk, Facebook, and automotive dealerships across the nation. Two companies focused on digital marketing innovation are set to host this year's event: Dealers United, an advertising agency specializing in automotive social media marketing, and BuyerBridge, the AdTech platform helping agencies optimize ads at scale.

Each day of “5 Days of Omni-Social,” registrants will receive access to a new portal showcasing the day’s featured social platform. These features will include video interviews with platform representatives, the latest usage statistics and demographics, and resources around best practices.

To conclude the week, registrants will be invited to join a live webinar with Dealers United and BuyerBridge CEO, Pete Petersen.

The hybrid-format of this event is unique, offering attendees the ability to explore the resource portals on their own time, as well as learn and ask questions in real time during the webinar. 

“As this is the busy holiday season, we want to offer attendees information in a format that is both flexible and valuable,” said Adam DesAutels, VP of Revenue at BuyerBridge. “Our industry has had to be innovative to power through many obstacles this year, and that must continue. The education we’ll be releasing in this event is going to help agencies stay innovative, stay competitive, and continue to support their dealer clients’ business goals.”

Both BuyerBridge and Dealers United will extend daily raffle prizes and offer a grand prize of $250 to randomly selected participants. 

“We’re very excited to reveal the opportunities on these platforms. We believe social media is the most effective Direct-to-Consumer strategy today, and many dealers haven’t unlocked its full potential,” said Justin Friend, VP & General Manager at Dealers United. “Understanding how to leverage these powerful platforms to capture attention and inspire customer loyalty will set dealerships up for success in 2022 and beyond.”

To find out more information or to register for the State of Automotive’s “5 Days of Omni-Social,” visit www.stateofautomotive.com.