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Morgan Hardy

Morgan Hardy Social Media Manager, BDC

Exclusive Blog Posts

Are Your Techs Ready for Electric?

Are Your Techs Ready for Electric?

Flick on the television today and you get cars coming up in two different scenarios. The first is with commercials, telling you all about the new featu…

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …

Is Your CRM Work-Flow Holding You Back?

Is Your CRM Work-Flow Holding You Back?

There is not a lot of flexibility when it comes to customizing a work-flow in many of today’s CRM’s. Where in many cases the standard work…

The Follow Up Email

The Follow Up Email

In a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer the…

The Case for a Simplified Service Invoice

The Case for a Simplified Service Invoice

As a service advisor, one of the most consistent complaints I ever received was not about fixed first visit issues, nor was it about being overpriced. …

How To Maintain Your Online Presence During Unknown Times

Maintaining your social presence is key during times like these. 

More important now than ever, is to make sure to keep your brand positive, thoughtful, and generous. "Familiar Favorites" are what you should focus on. 

Stay on top of what's happening:

-What posts have mattered most to your customers? How have they changed?

-How can we connect with our customers? 

-How can we keep our content appropriate with new and emerging trends?

Use real stories to connect with people. Use your employees and their families. People love people. Collaborate and acknowledge local businesses. 

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