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Jared Hamilton
From: Jared Hamilton
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Morgan Hardy

Morgan Hardy VBDC Director

Exclusive Blog Posts

WEBINAR RECORDING - The Slow Death of Channel Marketing - The Birth of VIN-Aware

WEBINAR RECORDING - The Slow Death of Channel Marketing - The Birth of VIN-Aware

Watch this webinar recording to learn some key insights that dealers can use today to streamline marketing efforts and increase market share. …

NADA 2021: Integrate Digital Retailing Into Your Marketing & Brand

NADA 2021: Integrate Digital Retailing Into Your Marketing & Brand

NADA 2021: What Changes Have You Seen Since COVID & How Are You Responding?

NADA 2021: What Changes Have You Seen Since COVID & How Are You Responding?

NADA 2021: Social's Impact in Automotive Since Covid

NADA 2021: Social's Impact in Automotive Since Covid

NADA 2021: Strategically Marketing Directly to the Consumer

NADA 2021: Strategically Marketing Directly to the Consumer

Is a Virtual BDC Cost Efficient?

Would a Virtual BDC be cost efficient for your dealership? It’s no secret that ROI is crucial. The cost of a Virtual BDC should not be any more than paying a part-time receptionist and a full time BDC agent. A Virtual BDC can be used to handle your inbound calls or for outbound campaigns.

Using a Virtual BDC will more than double your sales appointments set by handling the initial inbound sales calls for the. Only 30% of sales calls turn into an appointment on average but with a Virtual BDC, you would see that increase to upwards of 70%. Seems like a no brainer, right? Missing phone calls or not handling them properly portrays poor customer service and results in lost business for the dealership.

How does the cost compare? Having a Virtual BDC would ultimately provide substantial savings when compared to a fully staffed in-house BDC. The Virtual BDC agents essentially do the job of 3 people for the cost of one. The BDC Agents are dedicated to the dealership’s success. Thus, maximizing conversions and appointment traffic.

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