The Benefits of Twitter in the Automotive Industry
Most dealers forget about this platform, and while it might not be the easiest to figure out for a lot of salespeople, it's very beneficial.
I haven't come accross one OEM that doesn't make announcements on Twitter. Whether it be new line-up, changes, or pictures of consumers. It is all factual and information based. It's a great way to start conversations with future and present customers.
To Conumers, research is imperative. According to a study that Twitter did last year, 83% of new car shoppers said that Twitter influenced their decision-making process. We all know that most potential car buyers research across the web before making a decision. In most cases, it is new car buyers that will see the information they want on Twitter, but used car buyers shop the web even more.
Twitter started the #hashtag trend. With Twitter, you can use hashtags anywhere in your Tweet. Using relevant keywords and/or phrases result in your Tweets being viewed more easily by potential consumers. Posting real situations/people tends to get more results (shares, likes, comments). For example, Dodge recently posted (one day ago) a picture of a nurse with her new Dodge Charger and it's had 7,625 views! I'd re-tweet that!
Food for Thought:
Toyota USA has 798K Followers
Ford Motor Company 1.2M Followers
GMC 998K Followers
Jeep 1M Followers
Volvo Cars USA 240K Followers
Dodge 934K Followers