Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Morgan Hardy

Morgan Hardy Social Media Manager, BDC

Exclusive Blog Posts

MDP 049 | The Darkest Timeline with 360Booth's Jay Smithweck

MDP 049 | The Darkest Timeline with 360Booth's Jay Smithweck

#TheDarkestTimeline #360Booth #Vroom #VDP #DigitalRetailer   Join David & David with Special Guest 360Booth's Jay Smithweck talking Comm…

How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the m…

Service Writer Training: People Skills Your Customers Will Love

Service Writer Training: People Skills Your Customers Will Love

Service writers do a lot of things. But, of all the things they do, the most important is managing the relationships with your customers. That’s not an e…

Master Class Homework Packet: HCM Business Plan

Master Class Homework Packet: HCM Business Plan

For those of you in a Master Class, You’ve just learned about creating a Human Capital Management business plan and how it can systematically help…

Create Change with the People-Process-Technology Framework 

Create Change with the People-Process-Technology Framework 

How many times did you come back from a 20-group or a DSES 2020, DrivingSales Executive Summit, with a great idea that can help your organization get the r…

The Benefits of Twitter

The Benefits of Twitter in the Automotive Industry

Most dealers forget about this platform, and while it might not be the easiest to figure out for a lot of salespeople, it's very beneficial.

I haven't come accross one OEM that doesn't make announcements on Twitter. Whether it be new line-up, changes, or pictures of consumers. It is all factual and information based. It's a great way to start conversations with future and present customers. 

To Conumers, research is imperative. According to a study that Twitter did last year, 83% of new car shoppers said that Twitter influenced their decision-making process. We all know that most potential car buyers research across the web before making a decision. In most cases, it is new car buyers that will see the information they want on Twitter, but used car buyers shop the web even more.

Twitter started the #hashtag trend. With Twitter, you can use hashtags anywhere in your Tweet. Using relevant keywords and/or phrases result in your Tweets being viewed more easily by potential consumers. Posting real situations/people tends to get more results (shares, likes, comments). For example, Dodge recently posted (one day ago) a picture of a nurse with her new Dodge Charger and it's had 7,625 views! I'd re-tweet that!

Food for Thought:

Toyota USA has 798K Followers

Ford Motor Company 1.2M Followers

GMC 998K Followers

Jeep 1M Followers

Volvo Cars USA 240K Followers

Dodge 934K Followers

 

 

 

 

 

 Unlock all of the community & features  Join Now