PERQ Expands Executive Team to Keep Pace with Triple Digit Growth and Demand for its AI-powered Online Guided Shopping Solution 

Bradley Long appointed Executive Vice President of Sales

Indianapolis, IN – October 24, 2018 - PERQ, experts in online consumer engagement and behavior, today announced the appointment of Bradley Long as Executive Vice President of Sales. Long brings extensive sales experience to his new role, including a decade in the multifamily sector, one of three key verticals PERQ is targeting with its award-winning artificial intelligence-driven SAAS solution. PERQ’s online guided shopping solution boosts website conversions by dynamically delivering the next best step in each buyer’s shopping journey and is currently used by over 1,000 businesses in the automotive, multifamily and home furnishing verticals.

“Since launching our online guided shopping solution, PERQ’s new client base has grown by over 70%, resulting in triple digit revenue growth year-over-year,” said Andy Medley, CEO and co-founder at PERQ. “All this expansion means increased complexity in the business and our go-to-market strategy. Brad has not only led sales teams in other fast-growth marketing technology companies, but also has specific experience in the multifamily industry. And, most importantly, Brad’s core values and leadership style go hand in hand with the culture we have built at PERQ. We are excited to have him on the team.”

PERQ’s unique platform empowers websites to deliver on consumer expectations by revamping them to accommodate today’s research-focused consumer who wants to do the bulk of their research online regardless of what they are shopping for. PERQ’s AI-powered solution can be implemented quickly and easily with the addition of a single line of code that instantly re-engineers sites to be more ‘self-serve’, delivering an intuitive, guided shopping experience with individualized messaging to each consumer. The newly crafted shopping path results in more leads, greater engagement and increased sales.

“I’m excited to introduce PERQ’s powerful AI-driven software to more customers in the multifamily, auto retailing and home furnishing sectors,” said Bradley Long. “ I’m looking forward to working with — and growing — the impressive team PERQ has in place, serving not only the current sales channels, but also targeting other high-touch verticals that can benefit from the results PERQ’s online guided shopping solution offers.”

Long’s career includes over a decade at Apartments LLC, a leading marketing technology provider to the multifamily sector owned by CoStar Group. While there, Long was promoted to President of Apartment.com, reporting to CoStar Group CEO, and was instrumental in growing Apartments.com’s traffic, customer base and revenue. Prior to this, Long served as Vice President of Advertising and Sales for Knight Ridder’s The Tribune, a leading daily newspaper on the central coast of California.

About PERQ

PERQ (www.perq.com) boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.

Founded in 2001, PERQ solutions are used by more than 1,000 businesses in the home furnishing, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 424-603-4340

Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

Consumer Behavior Study Upends Common Misconception that the Vast Majority of Online Shoppers are Ready-to-Buy

Data from over a half million consumer interactions analyzed by PERQ illustrates the value of a personalized shopping journey for websites selling high-touch, big-ticket items; reveals that the more online tools and assessments consumers engage with, the more likely they are to purchase; offers key tips for improvement

Indianapolis, IN – August 8, 2018- PERQ, experts in online consumer engagement and shopping behavior, has released new analysis of consumer call-to-action (CTA) data with key learnings for websites of brick and mortar businesses who sell (or lease) high-consideration, big ticket items – especially in the automotive, home furnishing and multifamily leasing verticals. 

The research, which looks closely at click-to-conversion behavior as well as the overall online experience, found key patterns in the way consumers approach researching and shopping for big-ticket items. The data illuminates serious flaws in long-held assumptions about what consumers want to do once they’ve reached a website and has significant implications for the efficacy of artificial intelligence (AI) in helping engage these website visitors.

“A common misconception for big ticket retailers is that their website visitors are ready-to-buy and are close to the bottom of the shopping funnel, which means that many of these businesses are approaching web engagement in the exact opposite direction of how their customers are behaving,” said Muhammad Yasin, Vice President of Marketing at PERQ. “Our data reveals that most of these online web visitors are in the process of educating themselves, and doing extensive research before they finalize the purchase in person. This presents a major opportunity for businesses to nurture consumers they may otherwise lose before they make the decision to buy.”

For example, PERQ’s insights on automotive retailing show that, rather than going to dealer websites for “buy” tools, like credit apps and trade-in appraisals which is what conventional wisdom assumes, 77% of car shoppers on dealership websites are actually at the beginning or middle of the process and are interested in tools that help them make a decision. A similar misconception exists in home furnishing where retailers often treat websites as static, digital brochures and at multifamily websites, where leasing companies fail to engage apartment shoppers early in their research with compelling website content that helps spur the consumer’s decision.

Global researcher Gartner[1] says that next-generation customers strongly desire self-service and don’t see the need for a salesperson for tasks that they can — and prefer to — accomplish themselves. AI-powered websites featuring online customer journeys help streamline a shopper’s propensity for self-service by using historical data to hone down choices and next steps and to drive relevant CTAs dynamically for each consumer.

Key Insights

The data revealed insights that all industries can leverage to improve click-to-action conversion and website engagement and shows that AI-enabled websites that intuitively and dynamically change for each consumer’s personal shopping journey delivers improved results both on and offline:

“It’s no longer a ‘buy now’ world, especially for retailers who need to capture high research customers and guide them into their brick and mortar location, ” said Yasin. “Our data shows that today's websites must be driven by AI technology as a way to adjust the consumer story and stay relevant to the specific needs and interests of buyers.”

Study Methodology

PERQ reviewed consumer data captured from 8 million CTA renderings from more than a half-million visitors on PERQ’s website platform. Data collected includes all types of lead formats, and during all phases of the consumer journey.

For more of PERQ’s analysis, click here.

About PERQ

PERQ (www.perq.com), boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.

Founded in 2001, PERQ solutions are used by more than 1,000 businesses in the home furnishing, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

Indianapolis-based PERQ takes home the 2018 Gold Stevie Award for “Founding Team of the Year” acknowledging team’s leadership in product innovation, company culture and triple digit growth in 2017

INDIANAPOLIS, JUNE 27, 2018 -PERQ took home a Gold Stevie® Award for “Entrepreneur: Founding Team of the Year” category in the 2018 American Business Awards. The company won for its proven innovation and growth in 2017, including a 300% increase in annual recurring revenues and expanding its Indianapolis-based team by 25%.

PERQ impressed judges with its successful expansion and roll-out of its AI-driven software that enables any website to offer personalized, guided research/shopping experiences. Originally introduced to automotive retailers in 2016 as a way to create better, more friendly online engagement with car buyers, the platform has been successfully rolled out to two other high-ticket verticals: home furnishings and multifamily.

"We share this recognition with our entire team – smart, talented, like-minded individuals that are focused on delivering innovative technology that helps our clients close more deals,” said Andy Medley, CEO and president. “PERQ has come this far because we’ve been fortunate enough to have brought together a group of people who enjoy daily challenges and understand that driving change means rolling up your sleeves and working hard."

PERQ’s platform is driven by extensive consumer behavior data, and enables high-ticket retailers and businesses a way to bridge the online/offline gap as more consumers seek self-service options. This means, much like an Amazon.com experience, a consumer’s online journey is completely personalized and guided by their individual needs. In addition, websites know and remember who they are, including name, what they are interested in, and offer personalized options each and every time they return to the website to help move them toward a decision and, ultimately, lead them to an in-person visit.

"Today’s consumers are tech-savvy and like to be in control – they want to do most of their research online regardless of what they are shopping for – that means they expect more than an online brochure, and are put off by too many irrelevant banners and calls to action,” said Stephanie Ragozzino, PERQ’s Executive Vice President of Product. “With our online guided shopping solution, websites dynamically adjust to be relevant to the specific needs and interests of each consumer."

“The nominations submitted for The 2018 American Business Awards were outstanding. The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment,” said Michael Gallagher, president and founder of the Stevie Awards.

The American Business Awards are the nation’s premier business awards program. This year, more than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted for consideration in a wide range of categories. More than 200 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.


About PERQ
PERQ (http://www.perq.com) boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.

Founded in 2001, PERQ solutions are successfully used by more than 1,000 businesses in the home furnishings, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.


PERQ Media Contact
Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630
Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Conventional wisdom is that dealer websites are used primarily by existing customers – not true: 74% of websites visitors are new to dealership; new PERQ insights also reveal how consumer preferences such as test drives, drivetrain and interior space impact decisions

Indianapolis, IN –March 13, 2018 - New data from thousands of consumer profiles studied by PERQ, experts in online consumer engagement and behavior, offers further evidence that the majority of visitors to dealership websites are hot new prospects who need to be guided into conversion. The research also offers key insights into the features consumers value as they make their car purchase decisions.

The new study, Car Buyer Insights Report 2018, defies the conventional wisdom that most dealership website visitors are existing customers. The reality? They are not: 74% are brand new– and 68% are still looking for information to educate them about the purchase, representing prime opportunities for conversion. But, according to the data, while 77% are at the beginning or middle of their purchasing process, they want to transact sooner rather than later, so an efficient, engaging website experience that guides them down the purchase funnel is critical.

Have You Purchased From Us Before?

74% - No

26% - Yes

In an Ideal Scenario, When Will You Be Ready to Buy?

34% - Now

27% - Within 2 weeks

17% - Within a month

14% - Within 90 days

8% - Not anytime soon

“We are constantly monitoring consumer website behavior and the data continues to confirm how important it is that dealerships approach their website as fertile ground for new sales, rather than as a static receptacle for returning customers,” said Andy Medley, CEO and Co-founder of PERQ.  “The data shows that most website visitors are new to the dealership, not ready-to-buy, and expect to be in control of their shopping experience as they narrow down their choices.”

The research also offers key insights on consumer preferences that can help dealership websites better interact with these visitors, such as data on the number of cars they want to test drive (nearly a third want to test drive more than one), and what they are looking for in a drivetrain — an astonishing 59% said four-wheel or all-wheel drive is a priority. In addition, the research reveals that, apart from safety, the most important feature in their prospective vehicle is interior space, which outweighs fuel economy, performance and technology, which was by far the least important feature.

Besides Safety, What Else is Important to You When Buying a Vehicle?

36% - Interior Space

31% - Performance

28% - Fuel Economy

6% - Technology

“It’s critical for dealerships to expect their website to act as one of their best sales team members,” continued Medley.  “If they don’t, they are missing a massive opportunity, and letting all those dollars spent driving traffic turn into vapor.”

PERQ is known for its award-winning website technology that assists consumers in their decision making and guides them through the shopping process. Unlike other software, PERQ’s online guided shopping solution leverages consumer behavior data to serve up the next best step in the shopping process, increasing online engagement.  

The company won multiple awards in 2017 for its software solution, including Product of the Year in the Big Business Awards and a Silver Best in Biz Award for Small or Medium Business Service of the Year. The product’s success is also reflected in an over 78% increase in new clients and a tripling of revenues YOY. Most importantly, customer results were significant including generating on average 30% more leads, 15% higher close rate and 5% increase in gross profit from PERQ leads.

To read the full report, click here.

Study Methodology

PERQ reviewed consumer data captured from thousands of leads over 3 months, from a sampling of 350 auto dealership clients. Data is collected via all types of lead formats, and during all phases of the consumer journey in order to provide a more clear and targeted view of important consumer buying and research preferences.

About PERQ

PERQ (www.perq.com), a software provider that boosts website conversions by creating and delivering interactive, personalized experiences to the right consumers at the right time. Founded in 2001, PERQ solutions are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and PERQ Web Engagement is a 2017 Gold Stevie® Award winner for lead generation software.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in conversion and gross profit

Indianapolis, IN – November 14, 2017 – New research on active online car shoppers offers compelling evidence that dealers should focus on engaging and guiding consumers, rather than seeking to drive them into a lead funnel trap. The insights are part of a new book, just released by PERQ, and are a clear sign that today’s car buyers expect a guided sales experience where they need it most: at the dealership website.

Research revealed in the book, “Engage: No More Lead Traps! How to Improve the Online Experience to Increase Sales,” found that when a shopper goes through multiple interactive online experiences, he/she is three times as likely to purchase as someone who fills out just one static lead form. What’s more, those one-and-done static form users exit the dealer website as rapidly as 40 seconds after completing the form.  

“Dealership websites should not be simple lead traps,” said Scott Hill, executive chairman and co-founder of PERQ, who co-authored the book. “And if your website is built that way, you’re losing out. Car buyers actually want to engage on dealer websites because that’s where the transaction gets complicated, and its where they have the questions that will actually matter to the sale. And they want answers to their questions without being forced to speak to a salesperson.”

Hill equates fulfilling this consumer need to what a dealer salesperson does at the showroom: provide engagement and expertise within a guided experience. The book research supports this theory, proving that engagement and personalization improve close rates for in-market shoppers. The book also offers an in-depth guide for dealers who want to increase engagement on their websites.

Increased Engagement with Enterprise-Level Tools

In addition to the connection between engagement and closing rate, PERQ data shows a strong customer desire for an enterprise-level and interactive user experience. In fact, the research in the book found a 12% boost in lead conversion when originated from interactive – versus static – lead forms. 

Key results from dealerships who implemented this engaged model include: 

• Up to 300% increase in click-to-lead conversions
• Up to 200% increase in website engagement
• Up to 200% increase in visitor-to-lead volume
• 10-50%increase in lead-to-close volume
• 5-15% average gross profit increase (per lead sold)

“Most dealers would never allow their showroom experience to be like the website experience,” said Russ Chandler, co-author and Product Marketing Manager at PERQ. “Their expectation is that the sales team will engage, inform and provide a critical value to the car shopper. It’s the same online, except your website is doing the initial relationship-building. Our data shows that customers expect that kind of approach at the online retail level. It’s not about lead traps. It’s about selling cars and building customer loyalty.”

To request a free hard copy of “Engage: No More Lead Traps! How to Improve the Online Experience to Increase Sales,” contact Muhammad Yasin via email: myasin@perq.com. To download a copy click here: http://bit.ly/PERQ_NoMoreLeadTraps

About PERQ

PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

PERQ Eliminates “Lead Traps” on Dealer Websites; Launches Upgrade to its Online Guided Shopping Platform

Enhancements, including optimized assessments, an interactive calculator, and a new welcome guide, enable dealers to better meet the expectations of today’s “expert researcher” through a completely connected shopping experience

Las Vegas, NV – October 23, 2017 –  PERQ, experts in online consumer engagement and behavior, today announced significant enhancements to their award-winning online-guided shopping experience for dealership websites at the DrivingSales Executive Summit. The powerful new enhancements are a direct result of feedback from over 400 dealer customers, and an analysis of consumer behavior on dealership websites.

“One of the key goals of our new solution is to transform dealership websites from being ‘lead traps’ to a dynamic shopping environment that guides ‘leads’ into a positive website experience…and then into the showroom,” said Andy Medley, co-founder of PERQ.

The conversations with dealers gave PERQ engineers a series of key insights that helped provide a pathway to the following critical enhancements:

• Significant review and refinement of the PERQ algorithm, to more accurately match and create a specific guided experience

• Development of an interactive payment calculator, with an upgraded user experience

• Powerful new customer welcome guide experience

• Improvements to the PERQ vehicle valuation engine, for an expanded and precise result that includes options

• Enhanced and optimized transitions, from the PERQ online shopping experience to key dealer website pages

• Improved integration with dealer website lead capture system, and digital retailing workflows

The upgrades make PERQ’s online shopping and sales technology a must-have experience that bridges a guided interface into transactional dealer website sections – a strategic move that helps drive high quality leads while improving the online experience. It’s based on seven key entry points, including the new welcome guide, vehicle of interest, trade-in and test drive. It simplifies online car shopping and research through guided questions and decision points, designed in an enterprise-level user interface. Customers are no longer forced to re-enter basic personal information on static forms, can use sophisticated assessments to figure out the right model and trim for themselves, or wade through endless credit approval questions as they look to finance via the dealership.

“Bringing websites more in line with the experiences found on big brand sites like Amazon, Google and even OEM sites, means dealers will reap more sales,” said Medley. “Consumers have become ‘expert researchers,’ and don’t want or need to be sold in the traditional sense and our solution encourages consumer engagement rather than putting up road blocks that interfere with the process. End result? More sales, more happy customers.”

In addition, the company also released a new eBook, ENGAGE: No More Lead Traps! How to Improve Online Experience to Increase Sales, to help dealers understand how online consumer engagement results in more showroom sales.

About PERQ

PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and its Online Guided Selling Solution is a 2017 Gold Stevie® Award winner for lead generation software and a 2017 Ventana Research Digital Innovation Award Winner for Marketing.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Specialists in online guided shopping and consumer engagement to participate in largest third-party partner program in the industry

Indianapolis, IN – October 19, 2017 – PERQ, specialists in online guided shopping and consumer engagement, today announced that the company is a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, PERQ is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed. 

“We’re thrilled to be part of the CDK Global Partner Program which will make it easy for forward- thinking dealerships to take advantage of our unique online guided shopping solution,” said Stephanie Ragozzino, EVP of Product at PERQ. “PERQ helps dealers make better online connections with buyers by creating an online guided shopping environment that rivals the experiences consumers get from big brand websites – all with just one line of code on their existing website.”

PERQ’s Online Guided Shopping Solution increases leads and improves close rates for dealerships by guiding online car shoppers with smart, interactive and connected experiences that replace traditional tools and static lead forms. No other solution improves the website customer journey in the intuitive way PERQ does: engaging car shoppers through their vehicle of interest, trade-in and test drive to researching incentives, handling deal arrangements and providing an interactive payment calculator.

“We’re very pleased to introduce PERQ as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “PERQ is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. Benefits of the PERQ Online Guided Shopping Solution include a 50-200% increase in unique lead submissions, an average lead-to-sale conversion increase of 10-50%, as well as 10% higher gross profits on website leads. Dealership case studies can be found here: https://perq.com/success-stories.
 

About the CDK Global Partner Program

The CDK Global Partner Program now numbers 300 partner companies that together offer more than 400 unique applications dealers can use to run their businesses. The CDK Partner Program provides data, workflow and website integration to a wide range of third parties, OEMs and dealers. Visit http://www.cdkglobal.com/partners.

About CDK Global

With more than $2 billion in revenues, CDK Global (Nasdaq:CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.
 

About PERQ

PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and its Online Guided Selling Solution is a 2017 Gold Stevie® Award winner for lead generation software and a 2017 Ventana Research Digital Innovation Award Winner for Marketing.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Angela Jacobson, mWEBB Communications, angela@mwebbcom.com or 714-454-8776

Car Buyers Prefer Texting Over Phone Calls for Dealer Communication, According to a Myth-Busting Report from PERQ

Based on the behavior of thousands of consumers on dealership websites, PERQ’s Car Buyer Insights Report upends preconceived assumptions, including finding that the majority are NOT in the BUY PHASE and that PHONE CALLS are their LEAST DESIRED method of contact

Indianapolis, IN – October 3, 2017 - New data from thousands of consumer profiles studied by PERQ, experts in online consumer engagement and behavior, in their Car Buyer Insights Report questions key assumptions about dealership website visitor behavior, from where these consumers are in the buying cycle to how they prefer to be communicated with, and with what content.  

Among the topline findings are that, despite a prevailing view that consumers are in the “buy phase” when they reach a dealership website, the majority are, in fact, nowhere near ready to transact: 76% are only at the beginning or middle of the process. And, when it comes to communications preferences, email trumps phone by a mile (67% versus 8%) while text is preferred by nearly a quarter of dealership visitors.

The study identified these Five Key Myths and Realities:

“The idea that a consumer will only engage with the dealership website at the end of the buying process is simply not true,” said Muhammad Yasin, Vice President of Marketing at PERQ. “Especially because many are still researching, which is something they want to do on their own. Our report found that consumers are often looking for research assistance and information to help them in their journey and that they have very specific communication requirements. Dealerships should be optimizing their websites with relevant tools and information across the car shopping journey.”

“Clearly, these results indicate that dealerships should not be looking at phone calls as their communications priority: consumers are telling them that text or email is better, and less intrusive,” continued Yasin. “This is all about delivering the digital retailing experience that the modern car shopper wants and it is a huge, generally unmined opportunity for dealers. These consumers have found the dealership website through effective online marketing, and, if dealers optimize to give them the information and communications they need, when and how they want it, the likelihood of them buying from that dealership should dramatically increase.”

To read the full report, click here: bit.ly/Car_Buyer_Insights

Study Methodology

PERQ reviewed consumer data captured from thousands of leads in Q2 of 2017, from a sampling of 100 auto dealerships. Data is collected via all types of lead formats, and during all phases of the consumer journey in order to provide a more clear and targeted view of important consumer buying and research preferences.

About PERQ

PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and PERQ Web Engagement is a 2017 Gold Stevie® Award winner for lead generation software.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 949-307-1723

Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630