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Jared Hamilton
From: Jared Hamilton
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Nannette Vernon

Nannette Vernon Automotive researcher and copywriter

Exclusive Blog Posts

A Guide To Automotive Keyword Research For Your Dealership

A Guide To Automotive Keyword Research For Your Dealership

Keyword research for your automotive dealership is vital in ensuring that your ad spend is utilized to its maximum potential. The good part about this is t…

Close A lot More Sales, By Applying These Simple Concepts, Not Technologies

Close A lot More Sales, By Applying These Simple Concepts, Not Technologies

This article was inspired by Amanda Gordon who responded to a very recent article on this site by suggesting that no matter what, it always comes…

Customer Value Ladders For Dealership Fixed Ops Departments

Customer Value Ladders For Dealership Fixed Ops Departments

Most local businesses (dentists, gyms, chiropractors) have what's known as a customer value ladder. This is a map of the customer's journey as t…

CDK Global to Acquire ELEAD1ONE

CDK Global to Acquire ELEAD1ONE

CDK Global has officially announced today that they have bought EleadOne. Over the weekend there were rumors this was going to happen. But this mornin…

6 Tips for Dealing With Difficult Employees. Are Your Buttons Jammed?

6 Tips for Dealing With Difficult Employees. Are Your Buttons Jammed?

Let’s face it. We have all had that one employee that has jammed every one of our last buttons. Pushing us to the edge as we question ourselves. Aski…

5 Best Reputation Management Practices

Reputation can make or break a company. Take Comcast, which has a reputation of very poor customer service, or United, with multiple negative events making headlines this year.

So, you want to manage your reputation to make sure it’s on the up and isn’t losing potential customers, right?

  • Create an Online Presence: Yes, that means making a profile on all those relevant web properties: Twitter, Facebook, Google+, maybe even an Instagram account.

  • Own Your Search Engine Results Page: Showing up as the top three results is not enough. It’s pretty good, to be sure, but ideally you want your brand to be positively and clearly linked on the first page of an online search.

  • Use Social Media: by “use” I mean “be active on.” If possible, claim your brand’s name on all relevant social media platforms. You want to be active and positive with social media posts, but grabbing your brand’s name helps keep others from taking it and having it associated with other, possibly negative things. Plus, social media increases your online presence, and almost everyone uses it.

  • Start a Blog: Buy a domain with your brand’s name in it and create a neat, professional blog to share information about your company, products, trends in the industry, and other subjects. Another reason? Blogs get more internet traffic than static websites.

  • Don’t Be Afraid to Apologize: Own up to any mistakes your company might make. Be real and transparent, too; openness and honesty go a long way to building a good company reputation. A genuine apology can diffuse a situation or lead a crisis towards a close. Make apologies clear and specific, not vague “We’re sorry this made you feel bad” apologies. Making amends never hurt, either.
Mark Dubis

Nan, this is some great advice for dealers but the challenge comes in when every dealer's website shows lists of perfect reviews, and independent studies show that 25% of reviews are bogus. Most dealers do not embrace transparency or authenticity, so that means good dealers get lumped into the full barrel and they have no objective way to stand out and "brand their experience."   Many dealers I have spoken to don't think that reputation marketing is worth an investment of time or money. 

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