Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Nannette Vernon

Nannette Vernon Automotive researcher and copywriter

Exclusive Blog Posts

Merge or Not to Merge: Top Reasons to Merge Leads

Merge or Not to Merge: Top Reasons to Merge Leads

The CRM is vital to a dealerships growth and development. Housing all of the transactional data. Everything from leads, sold customers, unsold customers, a…

12 Important Moz Whiteboard Friday Videos Every Dealership Marketing Manager Should Watch

12 Important Moz Whiteboard Friday Videos Every Dealership Marketing Manager Should Watch

As an Internet Marketing Manager, you know how important it is to drive quality leads to your dealership through SEO, social media and paid sources. Here a…

Taking Aim at eBay Motors Tire Sales

Taking Aim at eBay Motors Tire Sales

If you’re one of the many business owners or employees in the automotive industry, this is certainly something you want to be aware of. eBay, tha…

Interview with Adam Robinson: Should You Be Hiring Based on Experience?

Interview with Adam Robinson: Should You Be Hiring Based on Experience?

Adam Robinson is the co-founder and CEO of Hireology. He sat down with DrivingSales to tell us how much weight you should really be placing on a job can…

Can You Name These 10 Cars Just By Looking At Their Headlights? [QUIZ]

Can You Name These 10 Cars Just By Looking At Their Headlights? [QUIZ]

Think you can identify these cars from their headlights? Test your luck by taking this quiz. …

5 Best Reputation Management Practices

Reputation can make or break a company. Take Comcast, which has a reputation of very poor customer service, or United, with multiple negative events making headlines this year.

So, you want to manage your reputation to make sure it’s on the up and isn’t losing potential customers, right?

  • Create an Online Presence: Yes, that means making a profile on all those relevant web properties: Twitter, Facebook, Google+, maybe even an Instagram account.

  • Own Your Search Engine Results Page: Showing up as the top three results is not enough. It’s pretty good, to be sure, but ideally you want your brand to be positively and clearly linked on the first page of an online search.

  • Use Social Media: by “use” I mean “be active on.” If possible, claim your brand’s name on all relevant social media platforms. You want to be active and positive with social media posts, but grabbing your brand’s name helps keep others from taking it and having it associated with other, possibly negative things. Plus, social media increases your online presence, and almost everyone uses it.

  • Start a Blog: Buy a domain with your brand’s name in it and create a neat, professional blog to share information about your company, products, trends in the industry, and other subjects. Another reason? Blogs get more internet traffic than static websites.

  • Don’t Be Afraid to Apologize: Own up to any mistakes your company might make. Be real and transparent, too; openness and honesty go a long way to building a good company reputation. A genuine apology can diffuse a situation or lead a crisis towards a close. Make apologies clear and specific, not vague “We’re sorry this made you feel bad” apologies. Making amends never hurt, either.
Mark Dubis

Nan, this is some great advice for dealers but the challenge comes in when every dealer's website shows lists of perfect reviews, and independent studies show that 25% of reviews are bogus. Most dealers do not embrace transparency or authenticity, so that means good dealers get lumped into the full barrel and they have no objective way to stand out and "brand their experience."   Many dealers I have spoken to don't think that reputation marketing is worth an investment of time or money. 

 Unlock all of the community & features  Join Now