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Jared Hamilton
From: Jared Hamilton
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Nannette Vernon

Nannette Vernon Automotive researcher and copywriter

Exclusive Blog Posts

Staff Turnover: The Most Important KPI for Management

Staff Turnover: The Most Important KPI for Management

I know you’re thinking, “Great, another article on employee retention.” It’s a topic that has been quite popular since NADA’s…

Walk-Ins to Web-Leads

Walk-Ins to Web-Leads

  It’s true, internet leads aren’t what they used to be. But that doesn’t mean we need to throw out the baby with the bath water …

How One-on-One Coaching Sessions Will Help You Motivate Your Team – Part 2

How One-on-One Coaching Sessions Will Help You Motivate Your Team – Part 2

written by Jonathan Dawson, Founder & President at Sellchology Sales Training   Are you a manager? Do you feel frustrated that you keep asking…

How Does Your Brand Affect Your Customers’ Personal Experiences?

How Does Your Brand Affect Your Customers’ Personal Experiences?

Have you ever wondered how Coke became so synonymous with cola, Hoover with vacuuming, or Google with searching the internet? “Emotional connectiv…

Best Times to Post on Social Media and When to Text, Call, and Email Clients

Best Times to Post on Social Media and When to Text, Call, and Email Clients

Recently, we sent an email to our ReThink clients with Key Times to post on Social Media, as well as when the optimal times are to send Emails, Text, and P…

5 Best Reputation Management Practices

Reputation can make or break a company. Take Comcast, which has a reputation of very poor customer service, or United, with multiple negative events making headlines this year.

So, you want to manage your reputation to make sure it’s on the up and isn’t losing potential customers, right?

  • Create an Online Presence: Yes, that means making a profile on all those relevant web properties: Twitter, Facebook, Google+, maybe even an Instagram account.

  • Own Your Search Engine Results Page: Showing up as the top three results is not enough. It’s pretty good, to be sure, but ideally you want your brand to be positively and clearly linked on the first page of an online search.

  • Use Social Media: by “use” I mean “be active on.” If possible, claim your brand’s name on all relevant social media platforms. You want to be active and positive with social media posts, but grabbing your brand’s name helps keep others from taking it and having it associated with other, possibly negative things. Plus, social media increases your online presence, and almost everyone uses it.

  • Start a Blog: Buy a domain with your brand’s name in it and create a neat, professional blog to share information about your company, products, trends in the industry, and other subjects. Another reason? Blogs get more internet traffic than static websites.

  • Don’t Be Afraid to Apologize: Own up to any mistakes your company might make. Be real and transparent, too; openness and honesty go a long way to building a good company reputation. A genuine apology can diffuse a situation or lead a crisis towards a close. Make apologies clear and specific, not vague “We’re sorry this made you feel bad” apologies. Making amends never hurt, either.
Mark Dubis

Nan, this is some great advice for dealers but the challenge comes in when every dealer's website shows lists of perfect reviews, and independent studies show that 25% of reviews are bogus. Most dealers do not embrace transparency or authenticity, so that means good dealers get lumped into the full barrel and they have no objective way to stand out and "brand their experience."   Many dealers I have spoken to don't think that reputation marketing is worth an investment of time or money. 

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