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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

Targeted Marketing and SEO

How does a business get tons of immediate traffic to their website while building SEO the whole time?  The answer to this question lies in a combination of targeted marketing and SEO-friendly landing pages.

While there are many ways to drive traffic to a dealership site, issues can arise when a dealer wants to show up in SERPs (Search Engine Results Pages) organically, but doesn't.  Most experts in the field of SEO know that there is no precise way to predict how long SEO efforts will take before a satisfactory result is seen.  Until a website shows up organically, targeted marketing in the form of pay-per-click advertising can help drive traffic to the dealer's site.

One common set up that seems to be fairly effective is to design a page on the dealership site that mirrors the keywords that a dealer hopes to increase visibility on, and then running a targeted marketing campaign via PPC to drive traffic to that page until the page begins to rank organically on its own.  This way, visitors to that page are immediately increased while the SEO efforts take hold, after which a dealer can switch their PPC focus to other terms they'd like to appear in SERPs for.

All in all, SEO efforts can be made more effective when used hand-in-hand with some search engine marketing campaigns, with the ultimate result being a stream of traffic to a dealership website on a preferred keyword or set of keywords.  What are some ways you all are combining different strategies to increase SEO for dealerships?

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