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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Targeted Marketing and SEO

How does a business get tons of immediate traffic to their website while building SEO the whole time?  The answer to this question lies in a combination of targeted marketing and SEO-friendly landing pages.

While there are many ways to drive traffic to a dealership site, issues can arise when a dealer wants to show up in SERPs (Search Engine Results Pages) organically, but doesn't.  Most experts in the field of SEO know that there is no precise way to predict how long SEO efforts will take before a satisfactory result is seen.  Until a website shows up organically, targeted marketing in the form of pay-per-click advertising can help drive traffic to the dealer's site.

One common set up that seems to be fairly effective is to design a page on the dealership site that mirrors the keywords that a dealer hopes to increase visibility on, and then running a targeted marketing campaign via PPC to drive traffic to that page until the page begins to rank organically on its own.  This way, visitors to that page are immediately increased while the SEO efforts take hold, after which a dealer can switch their PPC focus to other terms they'd like to appear in SERPs for.

All in all, SEO efforts can be made more effective when used hand-in-hand with some search engine marketing campaigns, with the ultimate result being a stream of traffic to a dealership website on a preferred keyword or set of keywords.  What are some ways you all are combining different strategies to increase SEO for dealerships?

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