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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Targeted Marketing and SEO

How does a business get tons of immediate traffic to their website while building SEO the whole time?  The answer to this question lies in a combination of targeted marketing and SEO-friendly landing pages.

While there are many ways to drive traffic to a dealership site, issues can arise when a dealer wants to show up in SERPs (Search Engine Results Pages) organically, but doesn't.  Most experts in the field of SEO know that there is no precise way to predict how long SEO efforts will take before a satisfactory result is seen.  Until a website shows up organically, targeted marketing in the form of pay-per-click advertising can help drive traffic to the dealer's site.

One common set up that seems to be fairly effective is to design a page on the dealership site that mirrors the keywords that a dealer hopes to increase visibility on, and then running a targeted marketing campaign via PPC to drive traffic to that page until the page begins to rank organically on its own.  This way, visitors to that page are immediately increased while the SEO efforts take hold, after which a dealer can switch their PPC focus to other terms they'd like to appear in SERPs for.

All in all, SEO efforts can be made more effective when used hand-in-hand with some search engine marketing campaigns, with the ultimate result being a stream of traffic to a dealership website on a preferred keyword or set of keywords.  What are some ways you all are combining different strategies to increase SEO for dealerships?

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