We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
How does a business get tons of immediate traffic to their website while building SEO the whole time? The answer to this question lies in a combination of targeted marketing and SEO-friendly landing pages.
While there are many ways to drive traffic to a dealership site, issues can arise when a dealer wants to show up in SERPs (Search Engine Results Pages) organically, but doesn't. Most experts in the field of SEO know that there is no precise way to predict how long SEO efforts will take before a satisfactory result is seen. Until a website shows up organically, targeted marketing in the form of pay-per-click advertising can help drive traffic to the dealer's site.
One common set up that seems to be fairly effective is to design a page on the dealership site that mirrors the keywords that a dealer hopes to increase visibility on, and then running a targeted marketing campaign via PPC to drive traffic to that page until the page begins to rank organically on its own. This way, visitors to that page are immediately increased while the SEO efforts take hold, after which a dealer can switch their PPC focus to other terms they'd like to appear in SERPs for.
All in all, SEO efforts can be made more effective when used hand-in-hand with some search engine marketing campaigns, with the ultimate result being a stream of traffic to a dealership website on a preferred keyword or set of keywords. What are some ways you all are combining different strategies to increase SEO for dealerships?