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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

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Beware Latest Digital Marketing Trends

Marketers, business owners and general managers are inundated with requests from all sorts of marketing agencies seeking to gain new clientele.  Many companies start up based around a certain hot advertising technology.  However, blindly following the latest digital marketing trends can result in an outdated marketing plan and wasted spend.

Of course, being aware of the automotive marketing landscape is going to help dealers determine which pieces of marketing they will need to help sell their cars while trying to remain cutting edge, within reason.  Having an agency on your side that handles every aspect of your advertising (rather than dealing with a variety of vendors) can be of help, since the agency likely will vet digital marketing trends on your behalf before incorporating it into your marketing plan.

The algorithms that search engines and social networks use often make for a tricky landscape since the techniques for their effective use are going to change along with them.  However, before jumping on the latest digital marketing trend regarding these engines and sites, one should try and get a feel for how useful these products and techniques will be if the algorithms change again.

All in all, the latest digital marketing trends will always form a confusing and constantly changing landscape.  A basic rule of thumb is that if the product or service came to one's attention in an unsolicited fashion, approach with caution.  What are some ways you all filter through the noise to find legit new approaches to marketing?

Shane Tyler
Hey Nathalie, Great post as always, but regarding your comment about 'changing algorithms', how does a company prepare for something like this? Shouldn't we trust the 'Googles' and 'Twitterverse' to ensure backwards compatibility for the products I secured through the company I purchased them from?
Gary Pfister
Best practices are always your best route in terms of staying ahead of the curve. Video is a trend that will not be going away anytime soon simply because of what it provides to web users. Google has made things easy by simply saying stop trying to fool us and provide the user quality content and a good user experience. Focus more on tools that both engage more and make your life easier.
Anthony Levine
@Shane - Google doesn't care one whit about who you've contracted for digital marketing or what services they provide. Never rely on a company like Google and Twitter to maintain compatibility with anything. Your digital marketing agency should be the ones monitoring Google and Twitter's changes and adjusting your marketing on your behalf - Google and Twitter are not going to adjust to the whim of one company's marketing processes.
Grant Gooley
Understanding the algorithm changes will never be easy. These companies do this on purpose. Keeps us all on our toes!

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