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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

Facebook Advertising

Facebook advertising can be an effective way to raise awareness about a brand, build credibility by way of social proof, and drive traffic to sales and contests.  However, many dealerships still don't see the value of, or participate in, Facebook advertising.  This is a piece of the marketing puzzle that warrants another look by those who have decided that it is not worth the investment.

Before Facebook became available on the stock market, a business could reach most or all of its users with a post.  Enhancements to Facebook’s algorithms since their IPO have made it so that unless a post happens to go viral, only the top 20% of the people who seem to have an affinity for a business will ever see it's post.

In order for an automotive dealer to increase the number of Facebook users that will see their messaging, paid campaigns such as promoted posts are in order.  While people browsing Facebook aren't necessarily going to be customers that are ready to purchase, a business can increase it’s chances of getting their ad in front of in-market buyers thanks to the relatively thorough targeting options available for Facebook advertising.  Age, location, and a host of other parameters can be set to help get posts to the right people.

The people that respond to Facebook advertising might not always be Zero Moment shoppers, but then again they might be!  For those that buy ads and promoted posts on Facebook, how do you use it?

Cardinale Automotive Group
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