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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Facebook Advertising

Facebook advertising can be an effective way to raise awareness about a brand, build credibility by way of social proof, and drive traffic to sales and contests.  However, many dealerships still don't see the value of, or participate in, Facebook advertising.  This is a piece of the marketing puzzle that warrants another look by those who have decided that it is not worth the investment.

Before Facebook became available on the stock market, a business could reach most or all of its users with a post.  Enhancements to Facebook’s algorithms since their IPO have made it so that unless a post happens to go viral, only the top 20% of the people who seem to have an affinity for a business will ever see it's post.

In order for an automotive dealer to increase the number of Facebook users that will see their messaging, paid campaigns such as promoted posts are in order.  While people browsing Facebook aren't necessarily going to be customers that are ready to purchase, a business can increase it’s chances of getting their ad in front of in-market buyers thanks to the relatively thorough targeting options available for Facebook advertising.  Age, location, and a host of other parameters can be set to help get posts to the right people.

The people that respond to Facebook advertising might not always be Zero Moment shoppers, but then again they might be!  For those that buy ads and promoted posts on Facebook, how do you use it?

Cardinale Automotive Group
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