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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Tips for Selling More Small Cars at Your Dealership

Tips for Selling More Small Cars at Your Dealership

If you own a car dealership, you might have found that a lot of people who come in are looking for trucks, sports utility vehicles and roomy sedans. Ev…

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Stocking & Pricing Inventory: Interview With Brian Finkelmeyer

Brian Finkelmeyer, Direct of Business Development at vAuto, discusses the dos and don'ts of pricing and stocking inventory. …

How to Engage "Ready to Buy" Shoppers

How to Engage "Ready to Buy" Shoppers

The stakes are high: sales are slipping, your competition is stiff, and today’s shoppers are the most savvy yet. But there’s good news – there are a…

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Digital Skills Need Old Marketing Knowledge

Although digital marketing has been around for some time now, it's exponential growth in being used by a majority of businesses is relatively recent.  There is a danger that many "old school" marketers may one day be rendered worthless due to lack of digital skills and knowledge.  However, another danger exists of new, digitally driven marketers not knowing the ropes of traditional marketing enough to take full advantage of the channels available.

Traditional marketers have built up techniques, nuances and best practices over many years.  Just because digital skills are now relevant and in demand does not mean that this wealth of marketing knowledge can just be ignored.  Although people consume marketing through many new digital sources, the visual art of branding a company is still key.  The trick is combining this old knowledge with digital skills that help these practices adhere to the rules of new media.

Although having digital skills is a must in today's advertising environment, classic principles such as a basic sales funnel, awareness advertising versus zero moment of truth delivery and telling a story with a brand still apply.  The digital marketing landscape can only be best utilized when classic marketing principles are adapted.

Old-fashioned marketing and storytelling is just as important today as it has ever been.  What are some "old school" ideas that you all use to compliment your digital marketing efforts?

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