Although digital marketing has been around for some time now, it's exponential growth in being used by a majority of businesses is relatively recent. There is a danger that many "old school" marketers may one day be rendered worthless due to lack of digital skills and knowledge. However, another danger exists of new, digitally driven marketers not knowing the ropes of traditional marketing enough to take full advantage of the channels available.
Traditional marketers have built up techniques, nuances and best practices over many years. Just because digital skills are now relevant and in demand does not mean that this wealth of marketing knowledge can just be ignored. Although people consume marketing through many new digital sources, the visual art of branding a company is still key. The trick is combining this old knowledge with digital skills that help these practices adhere to the rules of new media.
Although having digital skills is a must in today's advertising environment, classic principles such as a basic sales funnel, awareness advertising versus zero moment of truth delivery and telling a story with a brand still apply. The digital marketing landscape can only be best utilized when classic marketing principles are adapted.
Old-fashioned marketing and storytelling is just as important today as it has ever been. What are some "old school" ideas that you all use to compliment your digital marketing efforts?