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From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Digital Skills Need Old Marketing Knowledge

Although digital marketing has been around for some time now, it's exponential growth in being used by a majority of businesses is relatively recent.  There is a danger that many "old school" marketers may one day be rendered worthless due to lack of digital skills and knowledge.  However, another danger exists of new, digitally driven marketers not knowing the ropes of traditional marketing enough to take full advantage of the channels available.

Traditional marketers have built up techniques, nuances and best practices over many years.  Just because digital skills are now relevant and in demand does not mean that this wealth of marketing knowledge can just be ignored.  Although people consume marketing through many new digital sources, the visual art of branding a company is still key.  The trick is combining this old knowledge with digital skills that help these practices adhere to the rules of new media.

Although having digital skills is a must in today's advertising environment, classic principles such as a basic sales funnel, awareness advertising versus zero moment of truth delivery and telling a story with a brand still apply.  The digital marketing landscape can only be best utilized when classic marketing principles are adapted.

Old-fashioned marketing and storytelling is just as important today as it has ever been.  What are some "old school" ideas that you all use to compliment your digital marketing efforts?

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