Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

How to Destroy Customer Trust in Your Service Department

How to Destroy Customer Trust in Your Service Department

Ask your friends what they think of their dealership’s service department. You’ll get a range of answers, ranging from polite and positive …

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Digital Skills Need Old Marketing Knowledge

Although digital marketing has been around for some time now, it's exponential growth in being used by a majority of businesses is relatively recent.  There is a danger that many "old school" marketers may one day be rendered worthless due to lack of digital skills and knowledge.  However, another danger exists of new, digitally driven marketers not knowing the ropes of traditional marketing enough to take full advantage of the channels available.

Traditional marketers have built up techniques, nuances and best practices over many years.  Just because digital skills are now relevant and in demand does not mean that this wealth of marketing knowledge can just be ignored.  Although people consume marketing through many new digital sources, the visual art of branding a company is still key.  The trick is combining this old knowledge with digital skills that help these practices adhere to the rules of new media.

Although having digital skills is a must in today's advertising environment, classic principles such as a basic sales funnel, awareness advertising versus zero moment of truth delivery and telling a story with a brand still apply.  The digital marketing landscape can only be best utilized when classic marketing principles are adapted.

Old-fashioned marketing and storytelling is just as important today as it has ever been.  What are some "old school" ideas that you all use to compliment your digital marketing efforts?

 Unlock all of the community & features  Join Now