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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Erich Gail on ZMOT Auto

Erich K. Gail, COO of the Cardinale-Group of Companies, gave a great interview the other day at the 2015 Denver Automotive Summit.  He spoke about how the Cardinale-Group has become the #5 (now #4) Highest Sales Volume eDealer in North America through ZMOT Auto!

Gail stressed the importance of a dealer-first focus with a management-driven culture.  This enables ZMOT Auto techniques to be fully utilized without ridiculous amounts of spend.

During the interview, he also touched on using a CRM as a nucleus for attribution, having a custom inventory and investment tool, mastery of phone skills, continuous training for associates and management, and, of course, a strong commitment to zero moment retail.  All these things together make up a dealership group that is fully enabled to take advantage of ZMOT Auto techniques.

Finally, Gail stressed the importance of family within the Cardinale-Group, mentioning as an example how every employee and manager have books they must read along with the rest of the group to help everyone grow to their fullest potential.  This kind of mindset fits in perfectly with the zero moment way of doing things, with the most unified and best possible staff ready to utilize the fully weaponized strategy provided by ZMOT Auto.

Watch the full interview here:  http://cbtnews.com/2015-denver-automotive-summit-erich-gail

Megan Barto
I saw Erich Gail speak at the DrivingSales Presidents Club - great presentation & I was lucky enough to spend some time with him afterwards - that guy is sharp! :-)

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