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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Check your business on your Maps App

Smartphones now account for more than half of searches in many countries including the US.  At the same time, local businesses are typically aware that their business needs to show up on Google Maps.  What many don't realize is that the Google Maps app and Apple Maps app both rank in the top mobile apps used by US smartphone owners.

Car dealership general managers will often conduct searches of their business to see how they show up in SERP's (Search Engine Results Pages).  But few will open up their preferred maps app on their smartphone and conduct the same searches.  Seeing as mobile searches have surpassed desktop searches in the US, and these apps are among the highest used, it would make sense to double check a maps app for verification.

Therefore, a quick and easy tip for any business, including auto dealers, would be to search for their business using a maps app to ensure that their business name, address, phone number, and hours appear correctly.  If this information appears incorrectly or in an odd way, it's time to go back and double check the business' Google+ Pages listing as well as their Yahoo! Local listing to make sure that the information is making it's way over to the maps app in the correct fashion.  If changes to either of these profiles don't seem to update on the app, it may be time to contact Google and/or Apple and see if the issue can be expedited.

Having an accurate maps listing on desktop is now less than half the battle.  Have you checked to see how your map listing is represented on mobile apps?

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