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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Site Navigation for SEO

When visitors come to a dealership site, most dealers should want them to figure out how to navigate it quickly.  Therefore, most websites have a navigation area ("menu bar") at the top or side of each page that stays the same and contains links to other areas of the site.  Referred to by SEO experts as internal linking, this is incredibly relevant for SEO because every link in the top-level menu will rank better than pages further down in the navigational set up of the site.

To a search engine, top level menu links look like every page on a site is linking to the pages referenced.  One way to take advantage of this is to cross reference important keywords with site categories and making sure that pages that need to be ranked highly in search engines are linked to in the main navigation of the site.

Another way to use site navigation properly is to identify what pages get the most traffic and making sure that they are easy to find via the menu.  This will in turn show a lift on the already popular pages, driving up the SEO relevance even further.

Finally, one should examine exit pages and make sure that they are accessible in the menu as well.  If clients are coming to a site looking for directions, phone numbers and/or a contact form, these should be easy to get to via the site navigation.  This will help clients have a more intuitive visit on a site and increase chances they will return.

Site navigation seems to be used on every website, but many underestimate the user experience and SEO potential to be provided via internal linking.  How are you all molding your site nav to best benefit SEO and user experience?

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