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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

SEO Tips: Title Tag

The most used SEO buzzword out there today is probably "content is king".  Search algorithms are constantly checking through the text on millions of web pages in attempts to figure out what the pages are about and what kinds of search queries should have them in their results.  With all the new versions of search engines releasing and different algorithm tweaks occurring, one of the most important SEO items for any web page is still it’s title tag.

Typically in the source code of a web page, a title is in the <head> area and looks like this:

<title>John's Used Jalopies</title>

Google views the title tag as a key element of a web page, representing a concise description of the page's content. It will typically show the first 55 or so characters of the title in search results.  Therefore, a keyword-centric, well-branded use of this field can result in great SEO benefits.  When keywords are used in the title tag, search engines tend to highlight them in the search results if a user has performed a query including those keywords. This results in greater visibility which could mean more traffic to a website.

There are a few easy steps one can take to ensure that they are getting the most from their title tags.  One tip is to put a desired keyword close to the beginning of the title.  Secondly, brands should be leveraged in the title tag.  They can appear further towards the beginning of the tag if the brand is already well known.  Finally, designers should keep in mind that title tags are often the first thing a searcher sees in search results and are sometimes the first impression they will have of a brand or site.

Title tags are an easy item to optimize in order to achieve greater SEO benefits for a site.  Are you all using optimized title tags?

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