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The most used SEO buzzword out there today is probably "content is king". Search algorithms are constantly checking through the text on millions of web pages in attempts to figure out what the pages are about and what kinds of search queries should have them in their results. With all the new versions of search engines releasing and different algorithm tweaks occurring, one of the most important SEO items for any web page is still it’s title tag.
Typically in the source code of a web page, a title is in the <head> area and looks like this:
<title>John's Used Jalopies</title>
Google views the title tag as a key element of a web page, representing a concise description of the page's content. It will typically show the first 55 or so characters of the title in search results. Therefore, a keyword-centric, well-branded use of this field can result in great SEO benefits. When keywords are used in the title tag, search engines tend to highlight them in the search results if a user has performed a query including those keywords. This results in greater visibility which could mean more traffic to a website.
There are a few easy steps one can take to ensure that they are getting the most from their title tags. One tip is to put a desired keyword close to the beginning of the title. Secondly, brands should be leveraged in the title tag. They can appear further towards the beginning of the tag if the brand is already well known. Finally, designers should keep in mind that title tags are often the first thing a searcher sees in search results and are sometimes the first impression they will have of a brand or site.
Title tags are an easy item to optimize in order to achieve greater SEO benefits for a site. Are you all using optimized title tags?