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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

What Does It Mean To Have A Vehicle Recall

What Does It Mean To Have A Vehicle Recall

  Your Turn To Drive's panel of experts discuss What Does It Mean To Have A Vehicle Recall.  In this video, Jim Dykstra of www.vinadvi…

Raise Leads and Lower Bounce Rate with Suggested Inventory

Many dealership websites suffer from high bounce rates and low VDP views.  These issues ultimately impact their ability to raise their SEO and get leads.  While there are many factors that can raise bounce rates and lower VDP views, fortunately there are also many solutions available.  One such solution is to present suggested inventory to a shopper viewing a VDP.

This lesson comes straight from the largest online retailers such as eBay and Amazon.com.  Both present related inventory on their product pages.  Many times, a shopper is almost sold, but there are just one or two more things about a vehicle that could sway the decision.  If color, price or amenities are keeping a potential buyer on the fence, showing suggested inventory that is similar but with enough variation could present them with an option to solve for that.  The odds that they will find the perfect vehicle and submit a lead improve in this scenario.

Bloggers use "related articles" links all the time to keep readers browsing various pages on their website.  If a visitor is interested in one article on a topic, then perhaps they will want to continue reading similar articles on the same site.  This ultimately leads to lower bounce rates as the average pages per visitor increases.  In the same way, dealers can benefit by showing suggested inventory on a VDP.  This should improve a dealer’s bounce rate - which ultimately leads to better SEO!  If shoppers come into a site, look at one page, and then leave, search algorithms may perceive the site as having low relevance and may show links to the site in search results less frequently.  Providing suggested inventory boosts the chance that a shopper will visit more pages on a site and stay browsing for longer amounts of time, which search engines may pick up as being the result of a highly relevant website.  This in turn could positively impact the odds that search engine results will rank the site higher.

The impact of adding additional suggested inventory on a vehicle's detail page can theoretically improve a website's relevance and ability to generate leads.  Are you all displaying other inventory options on your VDP's?

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