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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Raise Leads and Lower Bounce Rate with Suggested Inventory

Many dealership websites suffer from high bounce rates and low VDP views.  These issues ultimately impact their ability to raise their SEO and get leads.  While there are many factors that can raise bounce rates and lower VDP views, fortunately there are also many solutions available.  One such solution is to present suggested inventory to a shopper viewing a VDP.

This lesson comes straight from the largest online retailers such as eBay and Amazon.com.  Both present related inventory on their product pages.  Many times, a shopper is almost sold, but there are just one or two more things about a vehicle that could sway the decision.  If color, price or amenities are keeping a potential buyer on the fence, showing suggested inventory that is similar but with enough variation could present them with an option to solve for that.  The odds that they will find the perfect vehicle and submit a lead improve in this scenario.

Bloggers use "related articles" links all the time to keep readers browsing various pages on their website.  If a visitor is interested in one article on a topic, then perhaps they will want to continue reading similar articles on the same site.  This ultimately leads to lower bounce rates as the average pages per visitor increases.  In the same way, dealers can benefit by showing suggested inventory on a VDP.  This should improve a dealer’s bounce rate - which ultimately leads to better SEO!  If shoppers come into a site, look at one page, and then leave, search algorithms may perceive the site as having low relevance and may show links to the site in search results less frequently.  Providing suggested inventory boosts the chance that a shopper will visit more pages on a site and stay browsing for longer amounts of time, which search engines may pick up as being the result of a highly relevant website.  This in turn could positively impact the odds that search engine results will rank the site higher.

The impact of adding additional suggested inventory on a vehicle's detail page can theoretically improve a website's relevance and ability to generate leads.  Are you all displaying other inventory options on your VDP's?

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