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From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Stages of Brand Loyalty

Many businesses wonder where they are at in the grand scheme of things.  While success is definitely a relative term, for marketers the gold occurs when shoppers begin to develop brand loyalty.  There are three typical stages a business will go through before achieving brand loyalty at large.

The first stage a business would want to achieve is awareness.  At it's most basic, this means that people are aware that the business exists.  Many never even reach this stage!  Marketing and a logo can go a long way towards establishing the existence of a business, but the path to brand loyalty doesn't truly begin until the enterprise becomes known for something. Once this occurs, the next stage should hopefully follow.

When shoppers begin to develop affinity for a company, brand loyalty is on its way to being established.  In order to achieve this, a business needs to get the customer to care about it and feel that it represents them in some way.  Smart product placement and marketing, including building a social media presence that reflects the brand in a way that sparks this attitude is key at this stage.

The final stage for long lasting brand loyalty is amplification.  At this point, customers identify with the brand so much that they will forgive a misstep and even defend the brand.  Only a proven track record of positive action, branding and customer interaction will pull a company through to this stage.

Getting brand loyalty from customers is key to return business and word of mouth publicity.  What are some other ways to help build customer loyalty and brand recognition?

Angie Phares
Work to build long lasting relationships with your customers. Show that you actually do care about them and treat them well.

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