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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

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Stages of Brand Loyalty

Many businesses wonder where they are at in the grand scheme of things.  While success is definitely a relative term, for marketers the gold occurs when shoppers begin to develop brand loyalty.  There are three typical stages a business will go through before achieving brand loyalty at large.

The first stage a business would want to achieve is awareness.  At it's most basic, this means that people are aware that the business exists.  Many never even reach this stage!  Marketing and a logo can go a long way towards establishing the existence of a business, but the path to brand loyalty doesn't truly begin until the enterprise becomes known for something. Once this occurs, the next stage should hopefully follow.

When shoppers begin to develop affinity for a company, brand loyalty is on its way to being established.  In order to achieve this, a business needs to get the customer to care about it and feel that it represents them in some way.  Smart product placement and marketing, including building a social media presence that reflects the brand in a way that sparks this attitude is key at this stage.

The final stage for long lasting brand loyalty is amplification.  At this point, customers identify with the brand so much that they will forgive a misstep and even defend the brand.  Only a proven track record of positive action, branding and customer interaction will pull a company through to this stage.

Getting brand loyalty from customers is key to return business and word of mouth publicity.  What are some other ways to help build customer loyalty and brand recognition?

Angie Phares
Work to build long lasting relationships with your customers. Show that you actually do care about them and treat them well.

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