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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Myth: Negative Comments are Bad For Biz

Many businesses have avoided social interaction for fear that an existing bad reputation, or possible negative comments will come back to bite them.  These ideas may be true if the issues are left unchecked, but for a business that is highly active on social media, negative comments can turn into a positive experience.

Legitimate customer comments around a product or service will definitely start to pop up when a business decides to start regularly using social media to promote their business.  Many of these could be negative comments which may cause some alarm to those not well-versed in the ways of social media marketing.  However, there is one simple solution - use social media as a platform to address customer issues head-on and allow customer service to shine.

Rather than hiding legitimate concerns or negative comments, a business should provide a thoughtful response with options to further assist a customer via phone or email.  Also, someone should follow up internally to ensure that these concerns are addressed before they spread to other customers.  The more these issues are professionally handled, the more brand evangelists will emerge to come to a businesses' aid to fend off the negative comments and critiques!

While it can be tough to see negative comments and feedback, a business should view it as an opportunity to show that they can turn a positive into a negative.  How do you all handle less-than-positive feedback on social media?

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