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From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Video Marketing on YouTube

With so many social media networks to advertise on, businesses may feel a little bit bewildered as to which will gain them the most awareness for their brand.  While sites like Facebook and Twitter might boast more users, they are not the most visited platforms.  YouTube is by far the most visited and searched "social media" site that exists today!  Businesses can no longer ignore the benefits of video marketing on this well-traveled platform.

While not everyone is a member of Facebook, Tumblr or Instagram, many are visiting YouTube daily.  Where a user might post a status update a few times a month on another social media platform, many check YouTube multiple times weekly.  A business would do well by their video marketing and branding to ensure that they are searchable and have content available on YouTube.

Even those without a YouTube account still browse the network. It has become a go-to for research and information, and companies should adapt their video marketing to include some representation on the platform.  Seeing as Google and YouTube are intertwined, it is quite possible that posted YouTube content may result in an SEO boost as well, depending on competition and optimization of the video description, title and keywords.

Overall, a business can't afford to not have a presence on YouTube for its video marketing, for the simple reason that it is the most visited and utilized social media platform today!  What are some ways you're able to use YouTube to promote your dealership?

Angie Phares
Agreed! It's also important to make sure you fill in as much info as possible in your channel as well as in the video description itself; you want to make sure your content looks and is legit. Tags are also very important as they will help your video come up in search results.

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