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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Content Marketing is the New Advertisement

Content development is likely the most necessary step in keeping a website relevant to search engine algorithms and users.  This need will only increase in years to come.  Companies should focus on having adaptable content marketing strategies to ensure they are available when customers are searching for them.

While PPC search engine advertising can certainly do a decent job of getting interested customers to a website, content is what ultimately gets people there without having to pay for each visit.  The more original content appears on a site that benefits people in a way that they find what they are looking for, the more the site should eventually rank for the keywords involved in that content.

Thus, determining keywords and creating useful content based around them can ultimately help both customers and company owners alike.  Also, content marketing helps with social media as good, current and relevant content is easier to share and more likely to be passed along.

Companies should definitely have some form of content marketing enabled now, and should maintain a strategy that is ongoing and flexible enough to handle widespread changes in search engine optimization or social media. What are some ways you are all using content marketing to drive business?

Angie Phares
An on-site blog is a great way to add content to your site. It allows you to connect with customers while at the same time keeps your site's content relevant. Plus, blogs can be easily shared throughout the social realm. If it's not already part of your strategy, it's never too late to start!
Roger Conant
Spot on! Content is "still" queen! (thought I'd give it a little twist) :-)

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