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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Content Marketing is the New Advertisement

Content development is likely the most necessary step in keeping a website relevant to search engine algorithms and users.  This need will only increase in years to come.  Companies should focus on having adaptable content marketing strategies to ensure they are available when customers are searching for them.

While PPC search engine advertising can certainly do a decent job of getting interested customers to a website, content is what ultimately gets people there without having to pay for each visit.  The more original content appears on a site that benefits people in a way that they find what they are looking for, the more the site should eventually rank for the keywords involved in that content.

Thus, determining keywords and creating useful content based around them can ultimately help both customers and company owners alike.  Also, content marketing helps with social media as good, current and relevant content is easier to share and more likely to be passed along.

Companies should definitely have some form of content marketing enabled now, and should maintain a strategy that is ongoing and flexible enough to handle widespread changes in search engine optimization or social media. What are some ways you are all using content marketing to drive business?

Angie Phares
An on-site blog is a great way to add content to your site. It allows you to connect with customers while at the same time keeps your site's content relevant. Plus, blogs can be easily shared throughout the social realm. If it's not already part of your strategy, it's never too late to start!
Roger Conant
Spot on! Content is "still" queen! (thought I'd give it a little twist) :-)

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