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From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Content Marketing is the New Advertisement

Content development is likely the most necessary step in keeping a website relevant to search engine algorithms and users.  This need will only increase in years to come.  Companies should focus on having adaptable content marketing strategies to ensure they are available when customers are searching for them.

While PPC search engine advertising can certainly do a decent job of getting interested customers to a website, content is what ultimately gets people there without having to pay for each visit.  The more original content appears on a site that benefits people in a way that they find what they are looking for, the more the site should eventually rank for the keywords involved in that content.

Thus, determining keywords and creating useful content based around them can ultimately help both customers and company owners alike.  Also, content marketing helps with social media as good, current and relevant content is easier to share and more likely to be passed along.

Companies should definitely have some form of content marketing enabled now, and should maintain a strategy that is ongoing and flexible enough to handle widespread changes in search engine optimization or social media. What are some ways you are all using content marketing to drive business?

Angie Phares
An on-site blog is a great way to add content to your site. It allows you to connect with customers while at the same time keeps your site's content relevant. Plus, blogs can be easily shared throughout the social realm. If it's not already part of your strategy, it's never too late to start!
Roger Conant
Spot on! Content is "still" queen! (thought I'd give it a little twist) :-)

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