Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

The Benefits of Native Advertising

Native advertising isn’t a new concept, but it’s importance will increase as more businesses harness it on different platforms. Click-through and conversion rates tend to rise when native advertising is used, so it should definitely be a factor when planning marketing creative.

Native advertising is when an ad matches the form and function of the site, app or other platform that it is appearing on. Simply put, the ad matches the look and feel of the site. Of course, tricking people into clicking an ad is not the best way to gain good quality traffic. However, when an ad can be an ad, but still feel like it “belongs” to the site or app it appears on, the odds that it will be clicked on increase.

An example of this might be linking to an advertiser directly in the text of an article as a recommendation (this typically happens on affiliate advertising websites) or even sponsored posts on Facebook, with ads that look nearly like all the other posts. Instagram, Twitter and others have begun offering native advertising on their platforms as well.

This type of marketing is worth looking into for almost any business. While ads made to look like articles are definitely not the way to go (this tactic has failed for many in the past), taking advantage of native advertising platforms can help a business offer something to that platform via a sponsored post or similar that could keep customers referring back.  What are some ways you all use native advertising to your advantage?

 Unlock all of the community & features  Join Now