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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Industry Insider Alan Ram Passes Away

Industry Insider Alan Ram Passes Away

We here at DrivingSales offer our condolences to the families of those involved. Alan Ram was an industry insider who will be missed by many. Alan Ram, …

The Benefits of Native Advertising

Native advertising isn’t a new concept, but it’s importance will increase as more businesses harness it on different platforms. Click-through and conversion rates tend to rise when native advertising is used, so it should definitely be a factor when planning marketing creative.

Native advertising is when an ad matches the form and function of the site, app or other platform that it is appearing on. Simply put, the ad matches the look and feel of the site. Of course, tricking people into clicking an ad is not the best way to gain good quality traffic. However, when an ad can be an ad, but still feel like it “belongs” to the site or app it appears on, the odds that it will be clicked on increase.

An example of this might be linking to an advertiser directly in the text of an article as a recommendation (this typically happens on affiliate advertising websites) or even sponsored posts on Facebook, with ads that look nearly like all the other posts. Instagram, Twitter and others have begun offering native advertising on their platforms as well.

This type of marketing is worth looking into for almost any business. While ads made to look like articles are definitely not the way to go (this tactic has failed for many in the past), taking advantage of native advertising platforms can help a business offer something to that platform via a sponsored post or similar that could keep customers referring back.  What are some ways you all use native advertising to your advantage?

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