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Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

The Benefits of Native Advertising

Native advertising isn’t a new concept, but it’s importance will increase as more businesses harness it on different platforms. Click-through and conversion rates tend to rise when native advertising is used, so it should definitely be a factor when planning marketing creative.

Native advertising is when an ad matches the form and function of the site, app or other platform that it is appearing on. Simply put, the ad matches the look and feel of the site. Of course, tricking people into clicking an ad is not the best way to gain good quality traffic. However, when an ad can be an ad, but still feel like it “belongs” to the site or app it appears on, the odds that it will be clicked on increase.

An example of this might be linking to an advertiser directly in the text of an article as a recommendation (this typically happens on affiliate advertising websites) or even sponsored posts on Facebook, with ads that look nearly like all the other posts. Instagram, Twitter and others have begun offering native advertising on their platforms as well.

This type of marketing is worth looking into for almost any business. While ads made to look like articles are definitely not the way to go (this tactic has failed for many in the past), taking advantage of native advertising platforms can help a business offer something to that platform via a sponsored post or similar that could keep customers referring back.  What are some ways you all use native advertising to your advantage?

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