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Jared Hamilton
From: Jared Hamilton
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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Exclusive Blog Posts

Top Reasons to Find A Vendor that Fits Like A Glove

Top Reasons to Find A Vendor that Fits Like A Glove

Taking on a new initiative can in many ways be overwhelming. There is often the fear of "are we going to get this right? Or "Do we really need th…

What selling cars has in common with selling real estate

What selling cars has in common with selling real estate

There are several things I learned during my time as a car salesman, one if which is a devoted work ethic. If you are in sales, you know that you have to d…

Improving Vehicle Detail Pages

Improving Vehicle Detail Pages

Your VDP is one of the most important aspects of your marketing. Improving your sellers notes will help your customers see the value that is included for t…

Improving Service Efficiency for the Customer

Improving Service Efficiency for the Customer

As a former service advisor for one of the busiest Chevrolet dealerships on the prairies, I know firsthand how many customer interactions frontline sta…

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

The modern customer journey has changed with the majority of decision making, price matching, and quality assurance done online before even being in the st…

Branding today vs In the Past

Branding used to be about creating a logo and slapping it on some business cards and a website. Branding today is a lot more involved and complex. It permeates everything a business does!

In the past, only the largest of companies had to worry about their brand beyond just earning a good word of mouth reputation. Branding was more about making a business look official so that people would have enough trust to spend money there. Retention for most verticals was less of a focus.

In the digital marketing world, branding stretches across all channels, making it about more than a smart-looking logo and cleverly descriptive URL. Peer reviews, social media status and the rise of apps has made branding today a lot more involved. Customer retention has become more important and many times can directly relate to how a business has positioned its brand.

Given the more complex landscape of marketing a business, having a main goal and a brand that ties it together is much more important. This unifying goal can help guide how a company conducts and presents itself across all channels. This unity helps build trust with potential and existing shoppers.

Branding is clearly a much more complicated and involved process than it was years ago. How are you ensuring that your dealership is branded consistently for maximum benefit?

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