Lead Generator360 is an application for sourcing and managing the life-cycle of sales leads in a motor dealership. It turns your sleepy DMS data into hundreds of event driven new reasons to engage customers on their terms. Many dealerships miss opportunities to engage with their customers and prospects because they struggle to source key insights from their administrative systems – such as MOT dates, warranty, service plan and loyalty card birthdays, end-of-term and expiry dates on financial contracts etc. This vital information gives sales people fresh opportunities to pick up the phone and engage with customers without a ‘hard sell’. It soon becomes an essential tool to optimize customer relationships.