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California New Car Dealers Association Partners with Reviver Auto to Expand Consumer Access to ‘Rplate Pro™’ Digital License Plates

Reviver Auto joins with nation’s largest state automotive dealer association to make the revolutionary Rplate Pro more easily available to California consumers

Foster City, CA –October 10, 2018 – Reviver Auto, creator of the Rplate Pro, the world’s first digital license plate, today announced it has partnered with the California New Car Dealers Association (CNCDA) to make the Rplate Pro more easily accessible to the customers of CNCDA’s over 1,200 franchised new car dealers.

California is the first state to fully adopt the Rplate Pro, which is also DMV and CHP approved. The Rplate Pro transforms the 125-year old stamped metal license plate into a sleek, digital, high definition display that offers new efficiencies and benefits. The Rplate’s connected car platform will soon automate DMV renewals, replacing legacy stickers with digital decals, and add new levels of personalization to the license plate. In addition to offering a unique opportunity to reach the millions of new vehicle purchasers with the Rplate, the California New Car Dealers Association will work with Reviver Auto to educate its members on how the Rplate technology works and about the value it can bring to their dealership customers.

“California’s auto dealers, who serve the US’ largest car market, have always been ahead of the auto technology curve and eager to offer their customers the latest and best innovations for their vehicles,” said Neville Boston, CEO of Reviver Auto. “We are thrilled to work in partnership with CNCDA to enable their members to meet the growing consumer demand for the Rplate Pro, which offers a unique value proposition to both consumers and dealerships.”

In addition to enabling users to automatically renew DMV registration, the Rplate allows consumers to view their vehicle’s telematics and customize the look of their plate by changing the background (black to white / white to black) and adding DMV-approved cause or personal messaging, such as ‘Support Our Troops,’ ‘God Bless America,’ ‘I’d Rather Be Running.’ As a truly cutting-edge and unique aftermarket product, the Rplate, which beautifully integrates with today’s vehicle styles, offers dealers an additional way to differentiate their dealerships and add value for their customers.

“CNCDA is excited to announce our new partnership with Reviver Auto. We are eager to assist in facilitating our members’ ability to bring this unique and potentially game-changing technology to their customers statewide,” said Brian Maas, President of CNCDA. 

About Reviver Auto
Reviver Auto’s mission is to bring new and far-reaching efficiencies, revolutionary marketing, and unprecedented connectivity to the auto industry through disruptive technology. With its Rplate Pro™, the company has completely reinvented the 125-year-old stamped metal license plate into a connected car platform that digitizes and will soon automate the costly, often frustrating, and time-consuming DMV renewal process. Approved in California, the Rplate Pro also provides telematics functionality and brings a new level of personalization to the license plate. For more information, visit http://www.reviverauto.com.

About CNCDA

The California New Car Dealers Association is the country’s largest state association of franchised new car and truck dealers representing nearly 1,200 dealer members.  Last year, California’s franchised new car dealers sold more than 2.8 million new and used cars and trucks. For more information, visit www.cncda.org.

Media Contacts:

Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or (949) 307-1723.

Jenny Dudikoff, California New Car Dealers Association, jdudikoff@cncda.org or (916) 441-2599.