Susan G. Komen of Los Angeles is the first charity to create a custom cause digital license plate with the Rplate, the world’s first digital license plate; custom digital license plates designed to raise funds to increase access to breast health services and support research
Las Vegas, Nevada –January 7, 2019 – Reviver Auto, creator of the Rplate, the world’s first digital license plate, and Susan G. Komen of Los Angeles County, today announced at the 2019 Consumer Electronics Show that they have partnered to create a Susan G. Komen-branded digital license plate that will help raise funds to support the organization’s mission of saving lives and ending breast cancer forever.
Susan G. Komen of Los Angeles County is the nation’s largest Susan G. Komen chapter and the only organization in LA dedicated to combating breast cancer on every front. The partnership will also enable the activation of digital Susan G. Komen logos for interested Rplate consumers who wish to contribute to, and display their support for, the organization.
“We are so proud that such a great organization, Susan G. Komen of Los Angeles County, is our very first official cause plate partner,” said Reviver Auto Co-founder and CEO Neville Boston. “One of the key features of the Rplate is its ability to generate DMV-approved digital cause plates individually by consumers. Because it is digital, the Rplate is able to simplify the cause plate process for charitable organizations and the DMV alike - all while empowering consumers to more easily support their favorite organization.”
“Contributing to a connected community is a core part of Reviver Auto’s mission and we are very grateful to be able to help Susan G. Komen of LA County raise funds and awareness for breast health services and research.”
The Rplate transforms the 125-year old stamped metal license plate into a sleek, digital, high definition display that offers new efficiencies and benefits. The Rplate’s connected car platform will soon automate DMV renewals, replacing legacy stickers with digital decals, and add new levels of personalization to the license plate, including promoting charitable causes such as Susan G. Komen of Los Angeles County, passion for a sports team, or even a child’s academic/athletic achievements via DMV-approved personalized messages (such as “Support Our Troops”, “God Bless America”, “I’d Rather Be Running”).
As part of the partnership with Susan G. Komen of Los Angeles County, specific Rplates will be sold in California with Susan G. Komen of Los Angeles branding and messaging. A portion of each sale will be donated to Susan G. Komen Los Angeles County. Reviver Auto will participate in events with Susan G. Komen to raise awareness about the organization, while Rplate users can proudly support the cause on their plate.
“At Susan G. Komen we are always looking for ways to expand awareness and increase our opportunities to further our communities’ access to healthcare. Funds raised through the Rplate will help us do that,” said Mark K. Pilon, Executive Director of Susan G. Komen, Los Angeles County. “Being on the cutting-edge of the digital revolution is an important way for us to reach our community, and working with Reviver Auto enables us to not only raise funds with a much more efficiently implemented cause plate, but also to make our message more digitally mobile.”
Susan G. Komen Los Angeles County is a primary local resource for people who need breast cancer screening, diagnostic and support services. Through annual events including the MORE THAN PINK Walk™, and individual contributions from donors Komen Los Angeles County raises funds that enable women in our local communities to access crucial breast health services. Seventy-five percent of all monies raised by the Affiliate stay in Los Angeles County to fund breast health services for people who would not otherwise have access. Twenty-five percent of funds raised supports the Susan G. Komen® Global Research Program.
The Rplate launched onto California roads in mid-2018 under pilot and anticipates expansion into new states in 2019. The use of digital license plates is fully authorized for Arizona; legislation has been passed in Texas and Florida, with Washington State passing legislation to conduct a digital license plate study.
The Rplate is available in California through participating auto dealerships, proshops such as Al & Ed’s Autosound, and for preorder at the Reviver Auto website www.reviverauto.com. Consumers who are interested in a Susan G. Komen-branded Rplate or adding a Susan G. Komen logo will be able to order online directly from Reviver Auto’s website.
About Reviver Auto
Reviver Auto’s mission is to bring new and far-reaching efficiencies, revolutionary marketing, and unprecedented connectivity to the auto industry through disruptive technology. With its Rplate™, the company has completely reinvented the 125-year-old stamped metal license plate into a connected car platform that digitizes and will soon automate the costly, often frustrating, and time-consuming DMV renewal process. Approved in California by the DMV and CHP under pilot, the Rplate also provides telematics functionality and brings a new level of personalization to the license plate. For more information, visit http://www.reviverauto.com.
About Susan G. Komen® and Komen Los Angeles County
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Komen was founded in 1982 by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Komen Los Angeles County is working to better the lives of those facing breast cancer in the local community. Through events like the Komen MORE THAN PINK Walk™, Komen Los Angeles County has invested $10,535,590 in community breast health programs in Los Angeles County and has helped contribute to more than $920 million invested globally in research. For more information, call 310-575-3011 or visit http://komenlacounty.org.
Angela Jacobson, angela(at)mwebbcom(dot)com, 714.474.8776
Susan G. Komen:
Devon Blaine, devon(at)blainegroupinc(dot)com, 310.360.1499
Roxana Salcedo, roxana(at)blainegroupinc(dot)com