Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Nicki Allen

Nicki Allen Operations

Exclusive Blog Posts

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Check Out and Manage Your Online Reputation

Remember the good ‘ol days when you opened the phone book and the best ad won your business?

Well not anymore!  Now, thanks to social media, you have to be on constant alert to promote AND protect your professional and personal reputation.   Sure it looks easy…just go online and post some nice things about how great you are on your website, Facebook and Twitter. It’s a great way to reach the public!  But no one ever warned you about the public reaching back!

There are basically two kinds of online reputation traps you need to be aware of and manage:

1. The public interaction you receive after engagement, and

2. The personal items you and your friends post on your private pages that somehow make it into your professional world.

Online media is a great tool for reaching audiences who weren’t always in your grasp.  Everyone gets the warm and fuzzies when customers go online to say things like “great job Bob!” and “I can’t wait to go back!”  The frightening part about social media is when people go online and say, “Bob is a jerk” or “Tom never takes my problem seriously.”  Or, when people see those pictures of you that wouldn’t even show your mom. Those comments spread like wildfire and it takes a lot of work to resolve the challenges they present.

You need to first and foremost, be proactive.  This is your business, your livelihood…and it doesn’t get more personal than that!  Some DOs and DON’Ts for protecting your reputation online:

o

DO set up some automatic alerts to notify you when your business is mentioned in a review or blog

o

DO list your company in local search sites and make sure it’s complete!  This helps you get better search results and push the negative search results down.

o

DO respond to people who post negative comments to let them (and everyone else who is watching) that you care about customer service.   DON’T try to reason with them online, but DO reach out and begin communicating privately.

o

DO set up some analytics on your site so you can identify demographics, key words used in searches and other metrics that will help boost your ratings.  Google offers some good tools for this and they’re easy to use.

o

DON’T recruit people to write false reviews or trash competitors.  It’s the online form of gossip and most people can see through it, kind of like the bully in the playground.

In closing, don’t let the online world freak you out…it’s here to stay.   It is a key influencer for over 80% of consumers today.  You’ve got to run a business and stay ahead of the buzz to be successful.   Go online… check yourself out!  It’s going to reveal a lot more than looking in a mirror.

Bryan Armstrong
Sound advice. You make it sound so simple! ;) Funny thing, it really is it's just a matter of consistency and regimen. There are a lot of great (and inexpensive) tools out there that simplify. However, if not payed attention to regularly it can spiral out of control quickly. Great post Nic.
Joey Little
Nice Nicki!

 Unlock all of the community & features  Join Now