We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
The last few weeks have had parents frantically running around getting their kids the latest in school supplies, clothes and shoes in anticipation of that first day of school. It’s only natural to want to give them every advantage so they get off to a good start and have a great year.
That being said…when’s the last time you went to school?
Regardless of your title or position, continuing education has never been more important from a personal or professional viewpoint. There are lots of opportunities to learn new skills that are specific to our industry including numerous certification programs that provide a great deal of knowledge and prestige to you and your company.
The workplace is a lot more competitive than it’s ever been and employers are looking for well- educated and motivated people. It’s no secret that to remain employable, you’ve got to keep learning. An educated workforce is a productive workforce. Who’s the “go-to” person on your team? Is that because they know all the answers, or because they’re uninformed? (That’s a rhetorical question…)
If you’ve always been one to say, I don’t have the time, or it’s too expensive, you might want to rethink those excuses! Due to technology, it’s much easier to commit to furthering your education. There are night classes at local colleges and online classes that allow you to take your classes at your pace and on your schedule. These options are both affordable, convenient and will provide a great return on your investment.
Now don’t think the only way to keep learning is to go back to school. Another great way to stay on top is to attend industry conferences. Look at the agenda and attend classes that offer courses from industry experts and keynote speakers. You can party later…
Another offering at conferences are round table luncheons or networking events. Dealerships are often paired together to discuss best practices so that’s another great place to pick up ideas or find a solution to a nagging problem.
One more offering, if you look online, there are meet-up groups all over the place. These are people with special interests who get together socially to host discussions. Most of them are free, or charge a nominal fee.
So, continuing your education is up to you. No hall passes from me on this one.