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This week we’re especially sensitive to the date of 9/11/11. It’s the 10th anniversary of the event that changed our lives. So from everything from the TV shows replaying those unthinkable moments to the incredible volunteer efforts happening to honor those who lost their lives on that day and those who fought to save lives on that day, the message is clear; volunteering is a huge part of who we are.
So the question I’m asking is that if we know that volunteering brings people together on a national level on this momentous day, are you doing your part to volunteer in your community?
Business development is not just about sales and marketing. It’s about a community. They won’t be there for you unless you are there for them. A pretty simple concept.
Today's job seekers are looking for more than stock options and 401(k) plans and today’s consumers are looking for more than a great price on a new car.
Dealerships both large and small are interested in being good citizens. Everyone wins in this scenario. The company, the employees and of course, so does the community. Obviously good relations with the community, a positive public image and a cohesive, motivated workforce are a given, but volunteering initiatives also bring out the leadership skills in employees who might not have the opportunity in their everyday position. Lastly, it could also promote interaction between all of your departments.
Volunteering continues to grow in popularity, currently at a 30-year high, according to the Corporation for National and Community Service. The U.S. Department of Labor estimates more than 60 million Americans volunteer each year. Research also suggests that if you want to attract Generation Y talent, volunteer opportunities are a priority as they consider their options.
A volunteer program is a great way to boost morale. Who doesn’t like to help someone? Let your employees come up with ideas on causes they’d like to be involved in…if they’re passionate about it, they’ll be more likely to contribute.
If your employees are short on time, maybe there’s a service you can donate. Word gets around when you are community focused. Remember, “what goes around, comes around.”
Volunteer programs are worth the effort because they show employees and the community what the company is all about. They offer proof to employees and the community that your company cares about more than just making a profit. It also shows your employees that you see them as a contributing member of society who wants to make a positive contribution…not just someone who wants to collect a paycheck.
So, all Americans will be remembering 9/11 their own way, whether volunteering or another chosen method. But after the anniversary date, the tradition should still continue as part of our business culture and everyday lifestyle for the communities we serve, and that serve us.