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Get Lucky with St. Patrick's Day

Get Lucky with St. Patrick's Day

Can you feel it? The luck of the Irish is in the air. Which can only mean one thing, St. Patrick’s Day is right around the corner. This year be sure to l…

Get Lucky with the Time Change

Get Lucky with the Time Change

If you’re looking for a creative way to drive traffic, this week’s blog is for you. The month of March is typically littered with marketing about St. P…

Retarget Website Visitors to Drive Sales

Retarget Website Visitors to Drive Sales

Have you ever visited a website and then had that website’s ads follow you around the internet? Do you ever wonder how these marketers are able to target…

Show Love to Leap into Loyalty

Show Love to Leap into Loyalty

2016 brings with it new possibilities and an extra day. That’s right, 2016 is a leap year, which means you get an extra day to sell and service more vehi…

Show Love to Build Loyalty

Show Love to Build Loyalty

Earning, maintaining, and fostering relationships with customers is a large endeavor. You have to find new and inventive ways to keep your dealership top-o…

Show Love to Build Loyalty with Upcoming Holidays

Show Love to Build Loyalty with Upcoming Holidays

If you made a resolution for 2016 to earn additional loyalty from customers, then this post is for you. In the past, marketers would say retaining  custom…

Start Your New Year Off Right with Dealership Advantages

Start Your New Year Off Right with Dealership Advantages

The new year brings new possibilities and an opportunity to start again. This January, think about reconnecting with current and inactive customers to demo…

Start Your New Year Off Right with Vehicle Education

Start Your New Year Off Right with Vehicle Education

The 2015 calendar year ended with a bang in the automotive industry, surpassing all vehicle sales expectations and previously set records. Industry experts…

OneCommand Thanks Customers and Sends Holiday Wishes

OneCommand Thanks Customers and Sends Holiday Wishes

2015 was a great year for us at OneCommand, but it wouldn’t have been possible without you. The team at OneCommand is grateful to you for allowing us to …

Send a New Year’s Message to Customers

Send a New Year’s Message to Customers

As 2015 quickly comes to a close and we look ahead to 2016, it’s time to get started on your end-of-the-year marketing. The next campaign in the OneComma…

Create Loyalty with a Holiday Campaign

Create Loyalty with a Holiday Campaign

Can you believe it? The end-of-year holidays are right around the corner! That means it’s time to start planning your dealership’s holiday marketing. T…

Drive End-of-the-Year Sales by Targeting Current Customers

Drive End-of-the-Year Sales by Targeting Current Customers

Up next in OneCommand’s Holiday Marketing Guide is an easy way to drive end-of-the-year sales to your dealership. We all know marketing to current custom…

Get Customer's Vehicles Ready for Colder Weather

Get Customer's Vehicles Ready for Colder Weather

Last week, we kicked off our Holiday Marketing Guide with Thanksgiving campaign ideas to help you demonstrate your appreciation to customers, give back to …

Show Thanks this Thanksgiving

Show Thanks this Thanksgiving

This year is quickly coming to a close, which means it’s time to start planning your end-of-the-year marketing. Throughout November and December, OneComm…

Get Creative with Facebook Advertising

Get Creative with Facebook Advertising

It’s no secret that consumers are inundated by advertising. They are bombarded from all angles without any way to escape. In fact, consumers are becoming…

Get Creative with Lost Soul Marketing

Get Creative with Lost Soul Marketing

How are you recapturing customers who have not returned to your dealership for service work? Are you communicating with customers who purchased from you bu…

Get Creative with Halloween

Get Creative with Halloween

You may have noticed Halloween and fall decorations adorning your favorite retail stores or maybe you’ve seen the random Halloween outlet stores popping …

Get Creative with Fall Car Care

Get Creative with Fall Car Care

For many Americans, October marks the beginning of fall. For some of the country, the leaves have already started to change and the weather is getting cool…

Harvest Your Database to Send Meaningful Messaging

Harvest Your Database to Send Meaningful Messaging

It’s hard to believe, but it’s time to start planning your end-of-the-year marketing. As we roll into the holiday season, many dealerships are thinking…

Harvest Your Database to Find Additional Sales

Harvest Your Database to Find Additional Sales

All month long we’ve been focused on mining your dealership’s most valuable asset, your database, and this week is no different. Let’s take this oppo…

Harvest Your Database to Increase Foot Traffic

Harvest Your Database to Increase Foot Traffic

Hosting an event at your dealership can be costly and if not done properly, you can spend a lot of money without a lot of return. To get the most bang for …

Harvest Your Database to Recapture Lost Souls

Harvest Your Database to Recapture Lost Souls

Every OEM sets key performance indicators for their dealer franchise owners. Most OEMs look at the same type of metrics, but often have slightly different …

Keep Your Summer Momentum Going by Energizing Your Conquest Strategy

Keep Your Summer Momentum Going by Energizing Your Conquest Strategy

Every year, dealers across the country try to keep pace with the current marketing trends for the fear of falling behind and losing out to the competition.…

Keep Your Summer Momentum Going with Fuel Savings Marketing

Keep Your Summer Momentum Going with Fuel Savings Marketing

Finding the right marketing message to keep customers coming back to you can be difficult. You either have to know exactly where they are in their ownershi…

Keep Your Summer Momentum Going with Labor Day

Keep Your Summer Momentum Going with Labor Day

It’s hard to believe Labor Day, the unofficial end of summer, is just around the corner. Since Labor Day weekend is one of the most popular times of the …

Keep Your Summer Momentum Going with Back-to-School

Keep Your Summer Momentum Going with Back-to-School

Can you believe it? The back-to-school season is already in full swing. If you’ve visited any major retail outlet, checked your mailbox, or watched comme…

Revive Your Unsold Prospect Follow-Up in 6 Easy Steps

Revive Your Unsold Prospect Follow-Up in 6 Easy Steps

Is your dealership looking for more vehicle sales? Do you spend an exorbitant amount on advertising and marketing to acquire new prospects? How many times …

Celebrate Summer with All-Star Baseball

Celebrate Summer with All-Star Baseball

Every year, thousands of Major League Baseball games are played with millions in attendance. These same baseball fans are gearing up for the long awaited A…

Light Up Your Marketing with Video

Light Up Your Marketing with Video

Video has become one of the most important mediums for marketers and is quickly becoming the preferred method of media consumption for consumers. Every mar…

Let Your Marketing Shine with a Summer Road Trip

Let Your Marketing Shine with a Summer Road Trip

The official start to summer is Sunday, June 21st and this day presents the perfect opportunity to reach out to customers with a seasonally relevant campai…

Let Your Marketing Shine with July 4th

Let Your Marketing Shine with July 4th

For most Americans, the 4th of July is synonymous with fireworks, cookouts, lounging in the sun, and an extra day off work. In the car industry, the 4th of…

Let Your Marketing Shine with Father's Day

Let Your Marketing Shine with Father's Day

As a marketer, one of your jobs is to constantly search for new ways to reach out and drive brand awareness. With Father’s Day right around the corner, n…

Everything You’ve Ever Wanted to Know About Directory Listings

Everything You’ve Ever Wanted to Know About Directory Listings

Have you ever wondered how search engines like Google work? How do they decide which ranking your dealership will receive for a given set of keywords? You …

Honor Loyal Customers to Keep Them Coming Back

Honor Loyal Customers to Keep Them Coming Back

Whether you believe it or not, your customers are your dealership’s most valuable asset. Especially the loyal ones who continue to come back regularly fo…

Honor Memorial Day

Honor Memorial Day

The Memorial Day holiday for many Americans means a long, 3-day weekend, grill outs, family gatherings, and the official start to summer. But for car deale…

Honor Military Members with Appreciation

Honor Military Members with Appreciation

It’s that time of year, time to show your thanks to the men and women in the U.S. military during Military Appreciation Month. Think about creating a cam…

7 Reasons You Should Still Be Sending Direct Mail

7 Reasons You Should Still Be Sending Direct Mail

Digital marketers everywhere have argued for years that direct mail is dead. In the auto industry specifically, dealers have been pushed towards digital me…

Spring into Revenue with Sports Marketing

Spring into Revenue with Sports Marketing

With warmer weather in the air, many athletes, old and young, are starting their spring sports. From the professional level to little league, athletes, the…

Spring into Revenue with Earth Day

Spring into Revenue with Earth Day

Most Americans share in the love of planet Earth which makes Earth Day marketing so popular and retail stores leverage it to communicate with customers and…

Spring into Revenue with Car Care Month

Spring into Revenue with Car Care Month

  It’s that time of year again. Time to promote National Car Care Month and remind customers of needed vehicle maintenance as the warmer weather sets i…

6 Things You Should Know About Email Marketing

6 Things You Should Know About Email Marketing

Of all the marketing methods, both conquest and customer, email is the most cost effective and returns the highest return on investment than any other chan…

Catch Spring Fever with Vehicle Detail

Catch Spring Fever with Vehicle Detail

Can you feel it? Are you ready for the change of seasons? Today is the official first day of spring! Retail outlets everywhere are starting to change up in…

Catch Spring Fever with an Event

Catch Spring Fever with an Event

As winter finally comes to an end, it’s time to start thinking about how you will attract business for the coming of spring. Whether you’re in a part o…

Rev Up Your 2015 with a Trusted Local SEO Ranking

Rev Up Your 2015 with a Trusted Local SEO Ranking

We live in a world where most sentences end with, “Let me Google it.” Information is readily available at our fingertips and consumers are leveraging o…

Rev Up Your 2015 with Service Traffic

Rev Up Your 2015 with Service Traffic

A cold wave is sweeping the nation! People everywhere are experiencing colder weather than in recent years. You can leverage these freezing temperatures to…

Rev Up Your 2015 with Heart Month

Rev Up Your 2015 with Heart Month

Did you know February is American Heart Month? Or that diseases of the heart are the number one killer in America? This February, leverage American Heart M…

Rev Up Your 2015 with Presidents' Day

Rev Up Your 2015 with Presidents' Day

We all know Presidents’ Day weekend is a great time to move vehicle inventory. Have you decided how you will communicate with customers and prospects abo…

Make a Resolution to Save Marketing Dollars

Make a Resolution to Save Marketing Dollars

As we quickly finish up January and move into the second month of the year, you may already be able to see the predicated trend of rising vehicle sales for…

Make a Resolution to Boost Vehicle Sales

Make a Resolution to Boost Vehicle Sales

Chances are your lot is starting to quickly fill with 2015 models and if you’re lucky, you have very few 2014s left. With the start of every new year, pe…

Make a Resolution to Vehicle Maintenance

Make a Resolution to Vehicle Maintenance

If your goal for 2015 is to drive additional service traffic and revenue to your dealership, then this week’s campaign idea is for you. Chances are your …

Make a Resolution to Move Vehicle Inventory

Make a Resolution to Move Vehicle Inventory

A new year is upon us and that means new opportunities and possibilities for both your customers and your dealership’s success. Fortunately you know how …

Happy Holidays from OneCommand

Happy Holidays from OneCommand

With the holidays and end of the year just around the corner, the team at OneCommand wanted to take a moment to say thank you. Without your support and con…

New Year's Marketing Guide

New Year's Marketing Guide

As 2014 quickly comes to a close, we begin to reflect on the year and look towards 2015 as a year of new opportunities and possibilities. But before we put…

Holiday Marketing Guide

Holiday Marketing Guide

In case you didn’t notice, the holidays are quickly approaching and before you know it, they will be here and gone. If you haven’t started, you need to…

Holiday Travel Marketing Guide

Holiday Travel Marketing Guide

The holiday travel season is in full swing, with an expected 90% of travelers opting for a road trip over air travel. What does this mean for your dealersh…

Email Conquest Marketing Guide

Email Conquest Marketing Guide

Every business needs customers, right? Keeping customers loyal to your business and ensuring they come back to you for future purchases involves a retentio…

Holiday Shopping Marketing Guide

Holiday Shopping Marketing Guide

Holiday frenzy is sweeping the nation and people everywhere are starting their holiday shopping. Ok, maybe not exactly, but children are starting to think …

Thanksgiving Marketing Guide

Thanksgiving Marketing Guide

Wow, how time flies! Looking at the calendar we are already in November and that means the end of the year will be here before we know it. This month we’…

Target In-Equity Service Customers to Stand Out

Target In-Equity Service Customers to Stand Out

Creating an effective marketing strategy in today’s world is not an easy task. Should you spend your time and money to conquest new customers? Allocate y…

Stand Out by Thanking Veterans

Stand Out by Thanking Veterans

The spirit of the holidays is in the air. Halloween is next week and before you know it, Thanksgiving and the end-of-the- year holidays will be here. With …

Stand Out by Reminding Customers to Fall Back

Stand Out by Reminding Customers to Fall Back

We always talk about how to build loyalty among your existing customers. This week’s idea goes a long way in helping you achieve this goal. You probably …

Stand Out with Spooky Marketing

Stand Out with Spooky Marketing

You’ve probably noticed the increased candy, orange and black decorations, and generally spooky feel in most retail outlets. All these signs can only mea…

Stand Out in Your Community with Breast Cancer Awareness

Stand Out in Your Community with Breast Cancer Awareness

Unless you’ve been living under a rock, you probably already know that October is National Breast Cancer Awareness Month.  But, did you know one in eigh…

Fall into Customer Loyalty with Autumn Car Care

Fall into Customer Loyalty with Autumn Car Care

The fall season has officially set in. Here in Ohio the leaves are beginning to change, the weather is getting cooler, and almost everywhere you look there…

Fall into Customer Loyalty with an Event

Fall into Customer Loyalty with an Event

Can you feel it? Autumn is in the air. For some of the country, it is starting to get cooler and even the leaves are beginning to change. If you aren’t e…

Fall into Customer Loyalty with Holiday Mail

Fall into Customer Loyalty with Holiday Mail

Believe it or not, it is time to start planning your holiday marketing strategy. Now I know what you’re thinking, “I have plenty of time.” You are pr…

Fall into Customer Loyalty with World Gratitude Day

Fall into Customer Loyalty with World Gratitude Day

In today’s consumer driven world, the most important aspect of your business is customer retention. Sure, you also want to work to acquire new customers,…

Fall into Customer Loyalty with End of Summer

Fall into Customer Loyalty with End of Summer

With Labor Day here and the official start of fall coming up quickly, now is the time to leverage an end of summer campaign to drive revenue and traffic pl…

Leverage Social Advertising to End Summer with a Sizzle

Leverage Social Advertising to End Summer with a Sizzle

Believe it or not, the world of advertising is changing. NADA reports that during the last decade, there has been a 30% decrease in newspaper advertising a…

Extend Community Outreach to End Summer with a Sizzle

Extend Community Outreach to End Summer with a Sizzle

If you’ve been out shopping over the past couple of weeks, you’ve probably noticed the abundance of back-to-school gear flooding the aisles. Even if yo…

Spark Additional Revenue with Reputation Management

Spark Additional Revenue with Reputation Management

It’s no secret that auto buyers are turning to online resources before making an in-store purchase. Today’s buyers are more informed and ready to purch…

Spark Additional Revenue with America's Favorite Delicacy

Spark Additional Revenue with America's Favorite Delicacy

Did you know Americans buy more than 837 million packages of hot dogs at retail outlets per year? According to the National Hot Dog and Sausage Council, Am…

Spark Additional Revenue with Christmas in July

Spark Additional Revenue with Christmas in July

Awe Christmas, the smell of pine, festive lights, hot cocoa, and jolly old Saint Nick. It’s hard to imagine celebrating such a traditional holiday in the…

5 Ways to Make a Splash with Content Marketing

5 Ways to Make a Splash with Content Marketing

As you read the title of this week’s entry, you may be thinking, “What is content marketing?” Simply defined, it is a technique of creating and distr…

Make a Splash with the 4th of July

Make a Splash with the 4th of July

The time has come for you to start planning your 4th of July marketing. It doesn’t matter who you ask, July 4th is one of the best weekends to sell vehic…

Make a Splash with Summer Savings

Make a Splash with Summer Savings

It’s summer travel season and families all over the United States are preparing or have already taken a trip this summer. Families are diligently saving …

Make a Splash with AC

Make a Splash with AC

Whew! Is it just me, or are the temperatures heating up outside? For most of the U.S., it’s time to turn on the AC and enjoy the cooler temperatures indo…

Make a Splash for Father's Day

Make a Splash for Father's Day

Isn’t it crazy that it’s already time to start planning and executing your June marketing campaigns? Plus, if you took advantage of Mother’s Day to d…

5 Characteristics of Mobile-Friendly Emails

5 Characteristics of Mobile-Friendly Emails

If you haven’t heard the buzz in the email marketing world, we’ve finally reached the tipping point where more than 50% of all emails are now read on m…

Grow Your Business by Sharing Road Trip Tips

Grow Your Business by Sharing Road Trip Tips

Summer is in the air; can you feel it? Warmer weather, longer days, and school quickly coming to an end all mean one thing… summer is just around the cor…

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