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OneCommand Blog Posts

Get Lucky with St. Patrick's Day

by Kristen Williams Mar 4, 2016

Get Lucky with St. Patrick's Day

by Kristen Williams Mar 4, 2016
Can you feel it? The luck of the Irish is in the air. Which can only mean one thing, St. Patrick’s Day is right around the corner. This year be sure to l…
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Get Lucky with the Time Change

by Kristen Williams Feb 26, 2016

Get Lucky with the Time Change

by Kristen Williams Feb 26, 2016
If you’re looking for a creative way to drive traffic, this week’s blog is for you. The month of March is typically littered with marketing about St. P…
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Retarget Website Visitors to Drive Sales

by Kristen Williams Feb 19, 2016

Retarget Website Visitors to Drive Sales

by Kristen Williams Feb 19, 2016
Have you ever visited a website and then had that website’s ads follow you around the internet? Do you ever wonder how these marketers are able to target…
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Show Love to Leap into Loyalty

by Kristen Williams Feb 12, 2016

Show Love to Leap into Loyalty

by Kristen Williams Feb 12, 2016
2016 brings with it new possibilities and an extra day. That’s right, 2016 is a leap year, which means you get an extra day to sell and service more vehi…
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Show Love to Build Loyalty

by Kristen Williams Feb 5, 2016

Show Love to Build Loyalty

by Kristen Williams Feb 5, 2016
Earning, maintaining, and fostering relationships with customers is a large endeavor. You have to find new and inventive ways to keep your dealership top-o…
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Show Love to Build Loyalty with Upcoming Holidays

by Kristen Williams Jan 29, 2016

Show Love to Build Loyalty with Upcoming Holidays

by Kristen Williams Jan 29, 2016
If you made a resolution for 2016 to earn additional loyalty from customers, then this post is for you. In the past, marketers would say retaining  custom…
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Start Your New Year Off Right with Dealership Advantages

by Kristen Williams Jan 15, 2016

Start Your New Year Off Right with Dealership Advantages

by Kristen Williams Jan 15, 2016
The new year brings new possibilities and an opportunity to start again. This January, think about reconnecting with current and inactive customers to demo…
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Start Your New Year Off Right with Vehicle Education

by Kristen Williams Jan 8, 2016

Start Your New Year Off Right with Vehicle Education

by Kristen Williams Jan 8, 2016
The 2015 calendar year ended with a bang in the automotive industry, surpassing all vehicle sales expectations and previously set records. Industry experts…
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OneCommand Thanks Customers and Sends Holiday Wishes

by Kristen Williams Dec 18, 2015

OneCommand Thanks Customers and Sends Holiday Wishes

by Kristen Williams Dec 18, 2015
2015 was a great year for us at OneCommand, but it wouldn’t have been possible without you. The team at OneCommand is grateful to you for allowing us to …
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Send a New Year’s Message to Customers

by Kristen Williams Dec 11, 2015

Send a New Year’s Message to Customers

by Kristen Williams Dec 11, 2015
As 2015 quickly comes to a close and we look ahead to 2016, it’s time to get started on your end-of-the-year marketing. The next campaign in the OneComma…
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Create Loyalty with a Holiday Campaign

by Kristen Williams Dec 4, 2015

Create Loyalty with a Holiday Campaign

by Kristen Williams Dec 4, 2015
Can you believe it? The end-of-year holidays are right around the corner! That means it’s time to start planning your dealership’s holiday marketing. T…
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Drive End-of-the-Year Sales by Targeting Current Customers

by Kristen Williams Nov 20, 2015

Drive End-of-the-Year Sales by Targeting Current Customers

by Kristen Williams Nov 20, 2015
Up next in OneCommand’s Holiday Marketing Guide is an easy way to drive end-of-the-year sales to your dealership. We all know marketing to current custom…
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Get Customer's Vehicles Ready for Colder Weather

by Kristen Williams Nov 13, 2015

Get Customer's Vehicles Ready for Colder Weather

by Kristen Williams Nov 13, 2015
Last week, we kicked off our Holiday Marketing Guide with Thanksgiving campaign ideas to help you demonstrate your appreciation to customers, give back to …
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Show Thanks this Thanksgiving

by Kristen Williams Nov 6, 2015

Show Thanks this Thanksgiving

by Kristen Williams Nov 6, 2015
This year is quickly coming to a close, which means it’s time to start planning your end-of-the-year marketing. Throughout November and December, OneComm…
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Get Creative with Facebook Advertising

by Kristen Williams Oct 30, 2015

Get Creative with Facebook Advertising

by Kristen Williams Oct 30, 2015
It’s no secret that consumers are inundated by advertising. They are bombarded from all angles without any way to escape. In fact, consumers are becoming…
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Get Creative with Lost Soul Marketing

by Kristen Williams Oct 23, 2015

Get Creative with Lost Soul Marketing

by Kristen Williams Oct 23, 2015
How are you recapturing customers who have not returned to your dealership for service work? Are you communicating with customers who purchased from you bu…
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Get Creative with Halloween

by Kristen Williams Oct 9, 2015

Get Creative with Halloween

by Kristen Williams Oct 9, 2015
You may have noticed Halloween and fall decorations adorning your favorite retail stores or maybe you’ve seen the random Halloween outlet stores popping …
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Get Creative with Fall Car Care

by Kristen Williams Oct 2, 2015

Get Creative with Fall Car Care

by Kristen Williams Oct 2, 2015
For many Americans, October marks the beginning of fall. For some of the country, the leaves have already started to change and the weather is getting cool…
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Harvest Your Database to Send Meaningful Messaging

by Kristen Williams Sep 25, 2015

Harvest Your Database to Send Meaningful Messaging

by Kristen Williams Sep 25, 2015
It’s hard to believe, but it’s time to start planning your end-of-the-year marketing. As we roll into the holiday season, many dealerships are thinking…
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Harvest Your Database to Find Additional Sales

by Kristen Williams Sep 18, 2015

Harvest Your Database to Find Additional Sales

by Kristen Williams Sep 18, 2015
All month long we’ve been focused on mining your dealership’s most valuable asset, your database, and this week is no different. Let’s take this oppo…
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Harvest Your Database to Increase Foot Traffic

by Kristen Williams Sep 11, 2015

Harvest Your Database to Increase Foot Traffic

by Kristen Williams Sep 11, 2015
Hosting an event at your dealership can be costly and if not done properly, you can spend a lot of money without a lot of return. To get the most bang for …
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Harvest Your Database to Recapture Lost Souls

by Kristen Williams Sep 4, 2015

Harvest Your Database to Recapture Lost Souls

by Kristen Williams Sep 4, 2015
Every OEM sets key performance indicators for their dealer franchise owners. Most OEMs look at the same type of metrics, but often have slightly different …
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Keep Your Summer Momentum Going by Energizing Your Conquest Strategy

by Kristen Williams Aug 28, 2015

Keep Your Summer Momentum Going by Energizing Your Conquest Strategy

by Kristen Williams Aug 28, 2015
Every year, dealers across the country try to keep pace with the current marketing trends for the fear of falling behind and losing out to the competition.…
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Keep Your Summer Momentum Going with Fuel Savings Marketing

by Kristen Williams Aug 21, 2015

Keep Your Summer Momentum Going with Fuel Savings Marketing

by Kristen Williams Aug 21, 2015
Finding the right marketing message to keep customers coming back to you can be difficult. You either have to know exactly where they are in their ownershi…
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Keep Your Summer Momentum Going with Labor Day

by Kristen Williams Aug 14, 2015

Keep Your Summer Momentum Going with Labor Day

by Kristen Williams Aug 14, 2015
It’s hard to believe Labor Day, the unofficial end of summer, is just around the corner. Since Labor Day weekend is one of the most popular times of the …
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Keep Your Summer Momentum Going with Back-to-School

by Kristen Williams Jul 31, 2015

Keep Your Summer Momentum Going with Back-to-School

by Kristen Williams Jul 31, 2015
Can you believe it? The back-to-school season is already in full swing. If you’ve visited any major retail outlet, checked your mailbox, or watched comme…
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Revive Your Unsold Prospect Follow-Up in 6 Easy Steps

by Kristen Williams Jul 24, 2015

Revive Your Unsold Prospect Follow-Up in 6 Easy Steps

by Kristen Williams Jul 24, 2015
Is your dealership looking for more vehicle sales? Do you spend an exorbitant amount on advertising and marketing to acquire new prospects? How many times …
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Celebrate Summer with All-Star Baseball

by Kristen Williams Jul 2, 2015

Celebrate Summer with All-Star Baseball

by Kristen Williams Jul 2, 2015
Every year, thousands of Major League Baseball games are played with millions in attendance. These same baseball fans are gearing up for the long awaited A…
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Light Up Your Marketing with Video

by Kristen Williams Jun 26, 2015

Light Up Your Marketing with Video

by Kristen Williams Jun 26, 2015
Video has become one of the most important mediums for marketers and is quickly becoming the preferred method of media consumption for consumers. Every mar…
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Let Your Marketing Shine with a Summer Road Trip

by Kristen Williams Jun 19, 2015

Let Your Marketing Shine with a Summer Road Trip

by Kristen Williams Jun 19, 2015
The official start to summer is Sunday, June 21st and this day presents the perfect opportunity to reach out to customers with a seasonally relevant campai…
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Let Your Marketing Shine with July 4th

by Kristen Williams Jun 12, 2015

Let Your Marketing Shine with July 4th

by Kristen Williams Jun 12, 2015
For most Americans, the 4th of July is synonymous with fireworks, cookouts, lounging in the sun, and an extra day off work. In the car industry, the 4th of…
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Let Your Marketing Shine with Father's Day

by Kristen Williams Jun 5, 2015

Let Your Marketing Shine with Father's Day

by Kristen Williams Jun 5, 2015
As a marketer, one of your jobs is to constantly search for new ways to reach out and drive brand awareness. With Father’s Day right around the corner, n…
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Everything You’ve Ever Wanted to Know About Directory Listings

by Kristen Williams May 29, 2015

Everything You’ve Ever Wanted to Know About Directory Listings

by Kristen Williams May 29, 2015
Have you ever wondered how search engines like Google work? How do they decide which ranking your dealership will receive for a given set of keywords? You …
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Honor Loyal Customers to Keep Them Coming Back

by Kristen Williams May 22, 2015

Honor Loyal Customers to Keep Them Coming Back

by Kristen Williams May 22, 2015
Whether you believe it or not, your customers are your dealership’s most valuable asset. Especially the loyal ones who continue to come back regularly fo…
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Honor Memorial Day

by Kristen Williams May 8, 2015

Honor Memorial Day

by Kristen Williams May 8, 2015
The Memorial Day holiday for many Americans means a long, 3-day weekend, grill outs, family gatherings, and the official start to summer. But for car deale…
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Honor Military Members with Appreciation

by Kristen Williams May 1, 2015

Honor Military Members with Appreciation

by Kristen Williams May 1, 2015
It’s that time of year, time to show your thanks to the men and women in the U.S. military during Military Appreciation Month. Think about creating a cam…
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7 Reasons You Should Still Be Sending Direct Mail

by Kristen Williams Apr 24, 2015

7 Reasons You Should Still Be Sending Direct Mail

by Kristen Williams Apr 24, 2015
Digital marketers everywhere have argued for years that direct mail is dead. In the auto industry specifically, dealers have been pushed towards digital me…
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Spring into Revenue with Sports Marketing

by Kristen Williams Apr 17, 2015

Spring into Revenue with Sports Marketing

by Kristen Williams Apr 17, 2015
With warmer weather in the air, many athletes, old and young, are starting their spring sports. From the professional level to little league, athletes, the…
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Spring into Revenue with Earth Day

by Kristen Williams Apr 10, 2015

Spring into Revenue with Earth Day

by Kristen Williams Apr 10, 2015
Most Americans share in the love of planet Earth which makes Earth Day marketing so popular and retail stores leverage it to communicate with customers and…
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Spring into Revenue with Car Care Month

by Kristen Williams Apr 3, 2015

Spring into Revenue with Car Care Month

by Kristen Williams Apr 3, 2015
  It’s that time of year again. Time to promote National Car Care Month and remind customers of needed vehicle maintenance as the warmer weather sets i…
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6 Things You Should Know About Email Marketing

by Kristen Williams Mar 27, 2015

6 Things You Should Know About Email Marketing

by Kristen Williams Mar 27, 2015
Of all the marketing methods, both conquest and customer, email is the most cost effective and returns the highest return on investment than any other chan…
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Catch Spring Fever with Vehicle Detail

by Kristen Williams Mar 20, 2015

Catch Spring Fever with Vehicle Detail

by Kristen Williams Mar 20, 2015
Can you feel it? Are you ready for the change of seasons? Today is the official first day of spring! Retail outlets everywhere are starting to change up in…
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Catch Spring Fever with an Event

by Kristen Williams Mar 13, 2015

Catch Spring Fever with an Event

by Kristen Williams Mar 13, 2015
As winter finally comes to an end, it’s time to start thinking about how you will attract business for the coming of spring. Whether you’re in a part o…
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Rev Up Your 2015 with a Trusted Local SEO Ranking

by Kristen Williams Feb 27, 2015

Rev Up Your 2015 with a Trusted Local SEO Ranking

by Kristen Williams Feb 27, 2015
We live in a world where most sentences end with, “Let me Google it.” Information is readily available at our fingertips and consumers are leveraging o…
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Rev Up Your 2015 with Service Traffic

by Kristen Williams Feb 20, 2015

Rev Up Your 2015 with Service Traffic

by Kristen Williams Feb 20, 2015
A cold wave is sweeping the nation! People everywhere are experiencing colder weather than in recent years. You can leverage these freezing temperatures to…
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Rev Up Your 2015 with Heart Month

by Kristen Williams Feb 13, 2015

Rev Up Your 2015 with Heart Month

by Kristen Williams Feb 13, 2015
Did you know February is American Heart Month? Or that diseases of the heart are the number one killer in America? This February, leverage American Heart M…
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Rev Up Your 2015 with Presidents' Day

by Kristen Williams Feb 6, 2015

Rev Up Your 2015 with Presidents' Day

by Kristen Williams Feb 6, 2015
We all know Presidents’ Day weekend is a great time to move vehicle inventory. Have you decided how you will communicate with customers and prospects abo…
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Make a Resolution to Save Marketing Dollars

by Kristen Williams Jan 30, 2015

Make a Resolution to Save Marketing Dollars

by Kristen Williams Jan 30, 2015
As we quickly finish up January and move into the second month of the year, you may already be able to see the predicated trend of rising vehicle sales for…
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Make a Resolution to Boost Vehicle Sales

by Kristen Williams Jan 16, 2015

Make a Resolution to Boost Vehicle Sales

by Kristen Williams Jan 16, 2015
Chances are your lot is starting to quickly fill with 2015 models and if you’re lucky, you have very few 2014s left. With the start of every new year, pe…
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Make a Resolution to Vehicle Maintenance

by Kristen Williams Jan 9, 2015

Make a Resolution to Vehicle Maintenance

by Kristen Williams Jan 9, 2015
If your goal for 2015 is to drive additional service traffic and revenue to your dealership, then this week’s campaign idea is for you. Chances are your …
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Make a Resolution to Move Vehicle Inventory

by Kristen Williams Jan 2, 2015

Make a Resolution to Move Vehicle Inventory

by Kristen Williams Jan 2, 2015
A new year is upon us and that means new opportunities and possibilities for both your customers and your dealership’s success. Fortunately you know how …
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Happy Holidays from OneCommand

by Kristen Williams Dec 19, 2014

Happy Holidays from OneCommand

by Kristen Williams Dec 19, 2014
With the holidays and end of the year just around the corner, the team at OneCommand wanted to take a moment to say thank you. Without your support and con…
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New Year's Marketing Guide

by Kristen Williams Dec 12, 2014

New Year's Marketing Guide

by Kristen Williams Dec 12, 2014
As 2014 quickly comes to a close, we begin to reflect on the year and look towards 2015 as a year of new opportunities and possibilities. But before we put…
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Holiday Marketing Guide

by Kristen Williams Dec 5, 2014

Holiday Marketing Guide

by Kristen Williams Dec 5, 2014
In case you didn’t notice, the holidays are quickly approaching and before you know it, they will be here and gone. If you haven’t started, you need to…
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Holiday Travel Marketing Guide

by Kristen Williams Nov 26, 2014

Holiday Travel Marketing Guide

by Kristen Williams Nov 26, 2014
The holiday travel season is in full swing, with an expected 90% of travelers opting for a road trip over air travel. What does this mean for your dealersh…
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Email Conquest Marketing Guide

by Kristen Williams Nov 21, 2014

Email Conquest Marketing Guide

by Kristen Williams Nov 21, 2014
Every business needs customers, right? Keeping customers loyal to your business and ensuring they come back to you for future purchases involves a retentio…
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Holiday Shopping Marketing Guide

by Kristen Williams Nov 14, 2014

Holiday Shopping Marketing Guide

by Kristen Williams Nov 14, 2014
Holiday frenzy is sweeping the nation and people everywhere are starting their holiday shopping. Ok, maybe not exactly, but children are starting to think …
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Thanksgiving Marketing Guide

by Kristen Williams Nov 7, 2014

Thanksgiving Marketing Guide

by Kristen Williams Nov 7, 2014
Wow, how time flies! Looking at the calendar we are already in November and that means the end of the year will be here before we know it. This month we’…
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Target In-Equity Service Customers to Stand Out

by Kristen Williams Oct 31, 2014

Target In-Equity Service Customers to Stand Out

by Kristen Williams Oct 31, 2014
Creating an effective marketing strategy in today’s world is not an easy task. Should you spend your time and money to conquest new customers? Allocate y…
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Stand Out by Thanking Veterans

by Kristen Williams Oct 24, 2014

Stand Out by Thanking Veterans

by Kristen Williams Oct 24, 2014
The spirit of the holidays is in the air. Halloween is next week and before you know it, Thanksgiving and the end-of-the- year holidays will be here. With …
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Stand Out by Reminding Customers to Fall Back

by Kristen Williams Oct 17, 2014

Stand Out by Reminding Customers to Fall Back

by Kristen Williams Oct 17, 2014
We always talk about how to build loyalty among your existing customers. This week’s idea goes a long way in helping you achieve this goal. You probably …
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Stand Out with Spooky Marketing

by Kristen Williams Oct 10, 2014

Stand Out with Spooky Marketing

by Kristen Williams Oct 10, 2014
You’ve probably noticed the increased candy, orange and black decorations, and generally spooky feel in most retail outlets. All these signs can only mea…
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Stand Out in Your Community with Breast Cancer Awareness

by Kristen Williams Oct 3, 2014

Stand Out in Your Community with Breast Cancer Awareness

by Kristen Williams Oct 3, 2014
Unless you’ve been living under a rock, you probably already know that October is National Breast Cancer Awareness Month.  But, did you know one in eigh…
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Fall into Customer Loyalty with Autumn Car Care

by Kristen Williams Sep 26, 2014

Fall into Customer Loyalty with Autumn Car Care

by Kristen Williams Sep 26, 2014
The fall season has officially set in. Here in Ohio the leaves are beginning to change, the weather is getting cooler, and almost everywhere you look there…
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Fall into Customer Loyalty with an Event

by Kristen Williams Sep 19, 2014

Fall into Customer Loyalty with an Event

by Kristen Williams Sep 19, 2014
Can you feel it? Autumn is in the air. For some of the country, it is starting to get cooler and even the leaves are beginning to change. If you aren’t e…
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Fall into Customer Loyalty with Holiday Mail

by Kristen Williams Sep 12, 2014

Fall into Customer Loyalty with Holiday Mail

by Kristen Williams Sep 12, 2014
Believe it or not, it is time to start planning your holiday marketing strategy. Now I know what you’re thinking, “I have plenty of time.” You are pr…
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Fall into Customer Loyalty with World Gratitude Day

by Kristen Williams Sep 5, 2014

Fall into Customer Loyalty with World Gratitude Day

by Kristen Williams Sep 5, 2014
In today’s consumer driven world, the most important aspect of your business is customer retention. Sure, you also want to work to acquire new customers,…
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Fall into Customer Loyalty with End of Summer

by Kristen Williams Aug 29, 2014

Fall into Customer Loyalty with End of Summer

by Kristen Williams Aug 29, 2014
With Labor Day here and the official start of fall coming up quickly, now is the time to leverage an end of summer campaign to drive revenue and traffic pl…
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Leverage Social Advertising to End Summer with a Sizzle

by Kristen Williams Aug 22, 2014

Leverage Social Advertising to End Summer with a Sizzle

by Kristen Williams Aug 22, 2014
Believe it or not, the world of advertising is changing. NADA reports that during the last decade, there has been a 30% decrease in newspaper advertising a…
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Extend Community Outreach to End Summer with a Sizzle

by Kristen Williams Aug 1, 2014

Extend Community Outreach to End Summer with a Sizzle

by Kristen Williams Aug 1, 2014
If you’ve been out shopping over the past couple of weeks, you’ve probably noticed the abundance of back-to-school gear flooding the aisles. Even if yo…
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Spark Additional Revenue with Reputation Management

by Kristen Williams Jul 25, 2014

Spark Additional Revenue with Reputation Management

by Kristen Williams Jul 25, 2014
It’s no secret that auto buyers are turning to online resources before making an in-store purchase. Today’s buyers are more informed and ready to purch…
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Spark Additional Revenue with America's Favorite Delicacy

by Kristen Williams Jul 11, 2014

Spark Additional Revenue with America's Favorite Delicacy

by Kristen Williams Jul 11, 2014
Did you know Americans buy more than 837 million packages of hot dogs at retail outlets per year? According to the National Hot Dog and Sausage Council, Am…
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Spark Additional Revenue with Christmas in July

by Kristen Williams Jul 3, 2014

Spark Additional Revenue with Christmas in July

by Kristen Williams Jul 3, 2014
Awe Christmas, the smell of pine, festive lights, hot cocoa, and jolly old Saint Nick. It’s hard to imagine celebrating such a traditional holiday in the…
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5 Ways to Make a Splash with Content Marketing

by Kristen Williams Jun 27, 2014

5 Ways to Make a Splash with Content Marketing

by Kristen Williams Jun 27, 2014
As you read the title of this week’s entry, you may be thinking, “What is content marketing?” Simply defined, it is a technique of creating and distr…
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Make a Splash with the 4th of July

by Kristen Williams Jun 20, 2014

Make a Splash with the 4th of July

by Kristen Williams Jun 20, 2014
The time has come for you to start planning your 4th of July marketing. It doesn’t matter who you ask, July 4th is one of the best weekends to sell vehic…
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Make a Splash with Summer Savings

by Kristen Williams Jun 14, 2014

Make a Splash with Summer Savings

by Kristen Williams Jun 14, 2014
It’s summer travel season and families all over the United States are preparing or have already taken a trip this summer. Families are diligently saving …
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Make a Splash with AC

by Kristen Williams Jun 6, 2014

Make a Splash with AC

by Kristen Williams Jun 6, 2014
Whew! Is it just me, or are the temperatures heating up outside? For most of the U.S., it’s time to turn on the AC and enjoy the cooler temperatures indo…
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Make a Splash for Father's Day

by Kristen Williams May 30, 2014

Make a Splash for Father's Day

by Kristen Williams May 30, 2014
Isn’t it crazy that it’s already time to start planning and executing your June marketing campaigns? Plus, if you took advantage of Mother’s Day to d…
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5 Characteristics of Mobile-Friendly Emails

by Kristen Williams May 23, 2014

5 Characteristics of Mobile-Friendly Emails

by Kristen Williams May 23, 2014
If you haven’t heard the buzz in the email marketing world, we’ve finally reached the tipping point where more than 50% of all emails are now read on m…
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Grow Your Business by Sharing Road Trip Tips

by Kristen Williams May 16, 2014

Grow Your Business by Sharing Road Trip Tips

by Kristen Williams May 16, 2014
Summer is in the air; can you feel it? Warmer weather, longer days, and school quickly coming to an end all mean one thing… summer is just around the cor…
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